SEO: More than just keywords
Posted: Mon Feb 17, 2025 10:22 am
With the tracking code installed, the free tools Google Analytics and Matomo can be used. These provide real-time values on visitor behavior such as pages visited, bounce rates, visit times, visitor sources and much more.
Content and technical errors on the website that can lead to a poor ranking or even a penalty can be easily detected with Ryte . This can be used to analyze and compare your own and other people's websites in order to optimize pages and content. A limited free version is available.
The Google Search Console is also useful . This provides data on your own website (e.g. placement in Google search results) and information on problems such as missing redirects. It can be linked to Google Analytics. Google Ads should also be combined with Google Analytics, for example to determine which pages are the best fit for your needs. B. to measure the performance of the keywords and ads used. Small changes here have a big impact and you can save money if you focus on the most suitable keywords. The
following applies to all tools: Observe the Why Content Marketing is the New Supreme Discipline
data protection regulations! All installed analysis tools must be listed in the data protection declaration. The best thing to do is to speak to your data protection officer about this.
Search engine optimization is all about getting a good ranking, i.e. landing as high as possible on the first page of search results. In the past, this was mainly achieved through a high density of keywords and backlinks. Nowadays, the algorithms of Google, Bing and similar search engines work differently, and the user experience plays a much greater role. How exactly this is calculated is a well-kept secret, and the criteria change regularly. So it remains exciting.
The good news is that when creating content, you now have to think less about the Google algorithms and can concentrate more on the readers. Who is your target group , what are they looking for and with which terms? If you offer appropriate, helpful content, users will stay on the page longer, click on appropriate links and this will also improve your Google ranking. Backlinks are still important, but they should have been created naturally. Here, too, content is king. If you provide excellent content, you will receive real backlinks over time.
However, some technical aspects are important for the search engines to better understand what is offered on the website. Make sure that the semantics are correct (e.g. headings and lists are defined as such) and that you have also optimized the elements in the source code that are invisible to users. Ryte provides valuable advice on this, including on duplicate content: identical or very similar texts can lead to poorer rankings or even a penalty from Google and can often be avoided by using canonical tags. These signal to the search engine which of several URLs with (almost) identical content is the relevant one.
Content and technical errors on the website that can lead to a poor ranking or even a penalty can be easily detected with Ryte . This can be used to analyze and compare your own and other people's websites in order to optimize pages and content. A limited free version is available.
The Google Search Console is also useful . This provides data on your own website (e.g. placement in Google search results) and information on problems such as missing redirects. It can be linked to Google Analytics. Google Ads should also be combined with Google Analytics, for example to determine which pages are the best fit for your needs. B. to measure the performance of the keywords and ads used. Small changes here have a big impact and you can save money if you focus on the most suitable keywords. The
following applies to all tools: Observe the Why Content Marketing is the New Supreme Discipline
data protection regulations! All installed analysis tools must be listed in the data protection declaration. The best thing to do is to speak to your data protection officer about this.
Search engine optimization is all about getting a good ranking, i.e. landing as high as possible on the first page of search results. In the past, this was mainly achieved through a high density of keywords and backlinks. Nowadays, the algorithms of Google, Bing and similar search engines work differently, and the user experience plays a much greater role. How exactly this is calculated is a well-kept secret, and the criteria change regularly. So it remains exciting.
The good news is that when creating content, you now have to think less about the Google algorithms and can concentrate more on the readers. Who is your target group , what are they looking for and with which terms? If you offer appropriate, helpful content, users will stay on the page longer, click on appropriate links and this will also improve your Google ranking. Backlinks are still important, but they should have been created naturally. Here, too, content is king. If you provide excellent content, you will receive real backlinks over time.
However, some technical aspects are important for the search engines to better understand what is offered on the website. Make sure that the semantics are correct (e.g. headings and lists are defined as such) and that you have also optimized the elements in the source code that are invisible to users. Ryte provides valuable advice on this, including on duplicate content: identical or very similar texts can lead to poorer rankings or even a penalty from Google and can often be avoided by using canonical tags. These signal to the search engine which of several URLs with (almost) identical content is the relevant one.