A CRM system makes your marketing more sustainable and intelligent
Posted: Mon Feb 17, 2025 10:00 am
Many companies that actively generate leads via their website work funnel-oriented. This means that a lead is captured via a form and then "channeled" through the funnel, usually via an automated process in an email marketing or bot system. From there, further emails or messages are sent using certain rules and dependencies.
This allows you to set up very sophisticated processes, but what is usually lacking is consistency, transparency and sustainability. The email marketing system is often a kind of parallel universe, whose data is rarely synchronized and used intelligently.
This can be partially solved with a tool cyprus whatsapp data like Zapier, but the bottom line is that it remains cumbersome and time-consuming.
If you feed the CRM directly during lead generation and base all other processes such as email marketing, personalization of content or tracking on it directly – in one system – then real value and sustainability are created!
For example, you can trigger an email sending when a contact views a specific page on the website, or you can show them different content when they visit the website again.
A CRM brings marketing and sales together
How does the collaboration between marketing and sales work in your company? It is generally rumored that there is often friction between marketing and sales.
This is due to the fact that both camps usually have different goals and do not work with the same tools.
Most companies use CRM less for maintaining customer relationships and more for sales-oriented purposes, e.g. for email newsletters or for direct, personal processing of sales staff with deal phases, tasks, telephony, etc.
This allows you to set up very sophisticated processes, but what is usually lacking is consistency, transparency and sustainability. The email marketing system is often a kind of parallel universe, whose data is rarely synchronized and used intelligently.
This can be partially solved with a tool cyprus whatsapp data like Zapier, but the bottom line is that it remains cumbersome and time-consuming.
If you feed the CRM directly during lead generation and base all other processes such as email marketing, personalization of content or tracking on it directly – in one system – then real value and sustainability are created!
For example, you can trigger an email sending when a contact views a specific page on the website, or you can show them different content when they visit the website again.
A CRM brings marketing and sales together
How does the collaboration between marketing and sales work in your company? It is generally rumored that there is often friction between marketing and sales.
This is due to the fact that both camps usually have different goals and do not work with the same tools.Most companies use CRM less for maintaining customer relationships and more for sales-oriented purposes, e.g. for email newsletters or for direct, personal processing of sales staff with deal phases, tasks, telephony, etc.