Once you have completed your wish list, prioritize the individual suggestions. Which important elements are likely to have the greatest impact and should be on your website from the start? These points then form the central basis of the Launchpad website. Keep in mind the principle "less is more" to ensure that your website really gets off to a quick start.
To make it easier to decide which elements these are, compare the expected impact with the effort required to implement them. Use the 80/20 method (achieve 80% of the results with 20% of the total effort). All other wishes are put on hold for now and reassessed and implemented in the respective sprint cycles.
You're almost there! Now keep your smart goals china whatsapp data in mind. How do they fit in with the favorite items on your wish list? Always keep an eye on the problems and approaches of your buyer personas, because your customers are ultimately the ones who will benefit from the added value of the new website.
You then work out the schedule based on the aspects that are most important and should be on your new website right from the start. This plan now forms the basic framework of the Launchpad website, which contains the most important content and is ready for implementation.
The subsequent development cycle of your growth-driven design consists of cycles, which in turn contain several sprints. In each cycle, you decide again about the items on the wish list and what should be implemented or optimized next. To do this, you keep your goals firmly in mind and rely on the current analysis data. This often means that the priorities of the wish list are re-sorted or supplemented.
Conclusion
If you want to relaunch your website with Growth-Driven Design, you can set up your strategy with the following points:
The first step is to define your smart goals.
Create buyer personas and associated buyer journeys that represent your target group(s) and their problems as well as their (buying) behavior.
Analyze your current website – what works well and what doesn’t?
Create a wish list and structure it.
Set priorities and decide which of the most important things should be in place when the new website is launched. Then create a schedule accordingly.
Get your Growth-Driven Design project started
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