How to reach 99% of the audience in YAN?
Posted: Mon Feb 17, 2025 3:54 am
BlogBlog Internet Marketing and AdvertisingHow to reach 99% of the audience in YAN?
If you decide to place ads in the Yandex Advertising Network (YAN), you need to understand the main principle by which you can cover almost 100% of the audience. Naturally, it is difficult to achieve full audience coverage, but it is quite possible to get close to it.
But first of all, we need to understand what mistake many advertisers make: they try to create advertising campaigns for YAN in the same way (using the same scheme) as they are used to placing ads on Yandex search. And this leads to sad consequences.
RSY
In fact, there is a slightly different algorithm of work here, which you need to understand, and you need to remember it once and for all: in YAN you do not need to write keywords “in depth”, but on the australia whatsapp number data contrary, you need to compose phrases “in width” in order to achieve maximum user coverage.
What does it mean?
1. If you decide to focus on expanding phrases "in depth", then in this case you will be doing unnecessary work. Because, for example, if your phrases that you have collected for advertising in YAN contain the word "buy a computer", then all phrases that will contain this phrase, for example, "buy a computer inexpensively", will be absolutely unnecessary! Because even if you collect at least 10,000 similar phrases, the coverage will be the same.
2. If you do everything according to the rules, i.e. work “in breadth”, select all possible synonyms, slang words – everything that can interest your user (these are usually phrases consisting of 1–2 words), then you can really increase the number of clicks on your own ads.
So that's the whole point. You're picking up a bunch of individual words that can be identifiers that you have a target audience that might be interested in your products or services. In reality, there's no guarantee that you'll be able to correctly identify who's going to see your ad banner. But it's still going to be much more effective than collecting thousands of useless phrases that won't give you any results in the long run.
If you decide to place ads in the Yandex Advertising Network (YAN), you need to understand the main principle by which you can cover almost 100% of the audience. Naturally, it is difficult to achieve full audience coverage, but it is quite possible to get close to it.
But first of all, we need to understand what mistake many advertisers make: they try to create advertising campaigns for YAN in the same way (using the same scheme) as they are used to placing ads on Yandex search. And this leads to sad consequences.
RSY
In fact, there is a slightly different algorithm of work here, which you need to understand, and you need to remember it once and for all: in YAN you do not need to write keywords “in depth”, but on the australia whatsapp number data contrary, you need to compose phrases “in width” in order to achieve maximum user coverage.
What does it mean?
1. If you decide to focus on expanding phrases "in depth", then in this case you will be doing unnecessary work. Because, for example, if your phrases that you have collected for advertising in YAN contain the word "buy a computer", then all phrases that will contain this phrase, for example, "buy a computer inexpensively", will be absolutely unnecessary! Because even if you collect at least 10,000 similar phrases, the coverage will be the same.
2. If you do everything according to the rules, i.e. work “in breadth”, select all possible synonyms, slang words – everything that can interest your user (these are usually phrases consisting of 1–2 words), then you can really increase the number of clicks on your own ads.
So that's the whole point. You're picking up a bunch of individual words that can be identifiers that you have a target audience that might be interested in your products or services. In reality, there's no guarantee that you'll be able to correctly identify who's going to see your ad banner. But it's still going to be much more effective than collecting thousands of useless phrases that won't give you any results in the long run.