Bumper Advertisement
Posted: Sun Feb 16, 2025 4:32 am
Bumper ads are short, memorable videos that can be delivered via YouTube advertising.
When to use ad formats Bumper ads are used to reach a wide audience with a short, easy-to-remember message.
How ad formats work This ad plays no more than 6 seconds before, during, or after a video and
cannot be skipped .
Where ad formats appear Bumper ads appear on YouTube videos and on websites and apps on Google video partners.
Fee Bumper ads use target CPM bidding, meaning that ads are charged based on the number of impressions.
The campaign objective you choose when using the ad format
Brand awareness and reach
Bumper ads cannot be skipped, but they are video ads that are up to six seconds long and can be watched until the end.
The key is how you can appeal to the user in those six seconds.
Also, since it is only 6 seconds long, users can watch the video to the end without feeling any burden .
Outstream Ads
Outstream ads allow you to serve YouTube ads to your mobile videos to reach a wider audience.
When to use ad formats Outstream ads are used to extend the reach of your video ads on mobile, helping you reach a wider audience.
How ad formats work Outstream ads start playing without sound and
are designed to unmute when a user taps.
Outstream ads are designed to increase the reach of your videos at a reasonable cost.
Where ad formats appear Outstream ads are mobile-only ads that only appear on websites and apps that are part of Google's video partners.
They are not available on YouTube.
Fee Outstream ads are charged on a viewable dominican republic telegram data cost-per-thousand impressions (vCPM) basis, meaning that you are charged if the video is watched for at least 2 seconds.
The campaign objective you choose when using the ad format
Brand awareness and reach
Outstream ads can be delivered to a variety of mobile placements.
For mobile placements, outstream ads will be displayed as banners.
In mobile apps, they can appear as banners, interstitials, in-feeds, and native formats .
In this case, it supports both portrait and full screen .
The system is set up so that charges are incurred when more than 50% of the ad space is visible and the video is watched for more than 2 seconds, so if the ad space is small, it will be considered invisible to the user and you will not be charged.
Masthead Ads
Masthead ads are a type of YouTube ad that you can use to reach a large audience in a short amount of time.
When to use ad formats Masthead ads are used when you want to raise awareness of a new product or service, or when you want to reach a large audience in a short period of time (such as a sales event). Masthead ads are
only available on a reservation basis through a Google sales representative.
How ad formats work [Desktop]
Featured videos in Masthead ads autoplay without sound for up to 30 seconds at the top of the YouTube home feed.
There is an information panel on the right side that automatically uses assets from your channel. You
can enable sound for the video by clicking the mute icon.
After autoplay, the main video will be displayed as a thumbnail.
Clicking on the video or thumbnail will take you to the YouTube watch page for that video.
[Mobile]
Featured videos in Masthead ads autoplay without sound at the top of the home feed in the YouTube app or m.youtube.com. There
is no time limit for the video.
Mobile video Masthead ads display a video thumbnail, customizable headline and description text, and a custom external link (Call to Action/CTA) text. Additionally
, the channel name and channel icon are automatically pulled from the advertiser's channel, and clicking on the mobile video Masthead ad will take you to the YouTube video watch page.
Fee Masthead ads are available on a reservation basis only and are charged on a cost-per-thousand ...
Masthead ads are ads that appear at the top of the YouTube home screen .
Since reservations are required in advance, it is not possible to set goals or target, but it is possible to specify the delivery area on a country-by-country basis.
Since the ads are displayed in the most prominent location on YouTube's homepage, they can be said to be ads that can reach YouTube users .
When to use ad formats Bumper ads are used to reach a wide audience with a short, easy-to-remember message.
How ad formats work This ad plays no more than 6 seconds before, during, or after a video and
cannot be skipped .
Where ad formats appear Bumper ads appear on YouTube videos and on websites and apps on Google video partners.
Fee Bumper ads use target CPM bidding, meaning that ads are charged based on the number of impressions.
The campaign objective you choose when using the ad format
Brand awareness and reach
Bumper ads cannot be skipped, but they are video ads that are up to six seconds long and can be watched until the end.
The key is how you can appeal to the user in those six seconds.
Also, since it is only 6 seconds long, users can watch the video to the end without feeling any burden .
Outstream Ads
Outstream ads allow you to serve YouTube ads to your mobile videos to reach a wider audience.
When to use ad formats Outstream ads are used to extend the reach of your video ads on mobile, helping you reach a wider audience.
How ad formats work Outstream ads start playing without sound and
are designed to unmute when a user taps.
Outstream ads are designed to increase the reach of your videos at a reasonable cost.
Where ad formats appear Outstream ads are mobile-only ads that only appear on websites and apps that are part of Google's video partners.
They are not available on YouTube.
Fee Outstream ads are charged on a viewable dominican republic telegram data cost-per-thousand impressions (vCPM) basis, meaning that you are charged if the video is watched for at least 2 seconds.
The campaign objective you choose when using the ad format
Brand awareness and reach
Outstream ads can be delivered to a variety of mobile placements.
For mobile placements, outstream ads will be displayed as banners.
In mobile apps, they can appear as banners, interstitials, in-feeds, and native formats .
In this case, it supports both portrait and full screen .
The system is set up so that charges are incurred when more than 50% of the ad space is visible and the video is watched for more than 2 seconds, so if the ad space is small, it will be considered invisible to the user and you will not be charged.
Masthead Ads
Masthead ads are a type of YouTube ad that you can use to reach a large audience in a short amount of time.
When to use ad formats Masthead ads are used when you want to raise awareness of a new product or service, or when you want to reach a large audience in a short period of time (such as a sales event). Masthead ads are
only available on a reservation basis through a Google sales representative.
How ad formats work [Desktop]
Featured videos in Masthead ads autoplay without sound for up to 30 seconds at the top of the YouTube home feed.
There is an information panel on the right side that automatically uses assets from your channel. You
can enable sound for the video by clicking the mute icon.
After autoplay, the main video will be displayed as a thumbnail.
Clicking on the video or thumbnail will take you to the YouTube watch page for that video.
[Mobile]
Featured videos in Masthead ads autoplay without sound at the top of the home feed in the YouTube app or m.youtube.com. There
is no time limit for the video.
Mobile video Masthead ads display a video thumbnail, customizable headline and description text, and a custom external link (Call to Action/CTA) text. Additionally
, the channel name and channel icon are automatically pulled from the advertiser's channel, and clicking on the mobile video Masthead ad will take you to the YouTube video watch page.
Fee Masthead ads are available on a reservation basis only and are charged on a cost-per-thousand ...
Masthead ads are ads that appear at the top of the YouTube home screen .
Since reservations are required in advance, it is not possible to set goals or target, but it is possible to specify the delivery area on a country-by-country basis.
Since the ads are displayed in the most prominent location on YouTube's homepage, they can be said to be ads that can reach YouTube users .