Poor content strategy

[fomayof928@mowline]

With rare exceptions, it's best to put all your efforts into a single, powerful website to build a single, powerful local brand.


Local businesses do not benefit from publishing website content that is inadequate, cursory, unedited, duplicated, or created solely for the purpose of providing keywords to search engine bots. At a minimum, every local business should create core pages (home, about, contact, testimonials) + one page for each of their main services they offer and their physical locations. Service area businesses (such as plumbers) should create one page for each of their main service cities. Each page that is created should contain original, complete, intelligently optimized copy that serves a specific purpose.

In addition to core pages, every local business should chile number data a plan for ongoing content publishing that is commensurate with its local/industry competition and level of consumer demand. This may include on-site blogging, off-site social sharing, and other strategies.

For more on local content development, read:

The Best Types of Content for Local Businesses: Building Geotopical Authority
Overcoming your fear of local landing pages
Using the Barnacle Method to Prove Local Community Awareness
17. Incomplete repair fan
If the size, complexity, or navigation options of your website are preventing users from reaching the pages you’ve designed for them to use, you’re actively missing out on opportunities. The larger your site, the more likely you’ll need to investigate solutions like Siloang to maximize discovery of your content by the right users and the resulting conversions.