The first phase is when users are already

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Customer journey
In B2B, the customer journey from brand awareness to final purchase can take months, so it’s important to have keywords up your sleeve for every part of the process that customers go through.

It is important to remember that there are also potential customers who are not yet aware of their need or have not actively started to address it. However, they are aware that, for example, a given type of product or service exists and want to learn about it. Appropriate blog articles or FAQ pages will help these interested parties delve into the problem and realize that their business is missing something and that they would therefore benefit from certain services or products that would fill this gap. This can be considered the “zero phase”, which only a part of potential customers go through.

aware of their need or problem and are looking for suitable solutions. It is therefore important to map out what inconveniences potential customers are facing in a given area and offer them help.

In the second phase, customers already have a clear idea of ​​which companies could satisfy their needs instagram database and they choose which one to opt for. In this step, it is crucial to convince them that our offer is the best for them and to give the reasons why this is the case.

After convincing the customer, it is necessary to provide him with enough specifications regarding the given product or service so that he has no doubts and gets the impression that he made a good decision and can happily purchase what he needs. ( rahulogy , 93x.agency )

Website customization
It is important to design websites in a way that makes it easy for users to work with them and that they can easily and quickly find everything they need – not only the product they are looking for, but also enough information about this product. It certainly doesn't hurt to focus on unusual aspects of the product, involve creativity and elevate the impression of the product to a higher level using an original approach. Of course, it is necessary to indicate the sources of this information, certifications (if the products have them) and regularly check whether the information is still up to date.

It is also recommended to include priority keywords mostly at the beginning and end of the written content – ​​in the first and last paragraphs. Ideally, of course, the entire website should be “soaked” with these words.