Creating High-Converting Landing Pages for B2B Lead Generation
Posted: Thu Feb 13, 2025 5:24 am
It is best to turn marketing and sales into a revenue team that jointly takes responsibility for lead management. Marketing and sales funnels are still a good basis for lead management. Of course we do, because the customer journey is much more complex than such a funnel. Nevertheless, it can be helpful to graphically represent such a funnel for your own company: Example of a marketing and sales funnel This example shows typical key figures in the marketing and sales funnel and thus for lead management.
These key figures are based on our experience with small and poland mobile database medium-sized BB-Tech companies. Here is a breakdown of the graphic and the different phases (also called lifecycles): Visits: visitors to our website, social media channels, podcast listeners, etc. Leads: interested parties who provide us with their contact details. We know who they are and what interests they have shown. As a conversion rate from visit to lead we take an average of approx.
Percent (see numbers from the beginning of the article).MQLs (Marketing Qualified Leads): These are leads that correspond to our Ideal Customer Profile (ICP). Leads that meet the basic requirements for becoming our customers. In our experience, the conversion rate from lead to MQL is around percent. SQLs (Sales Qualified Leads): These are MQLs that actually have a problem that we can solve well.
These key figures are based on our experience with small and poland mobile database medium-sized BB-Tech companies. Here is a breakdown of the graphic and the different phases (also called lifecycles): Visits: visitors to our website, social media channels, podcast listeners, etc. Leads: interested parties who provide us with their contact details. We know who they are and what interests they have shown. As a conversion rate from visit to lead we take an average of approx.
Percent (see numbers from the beginning of the article).MQLs (Marketing Qualified Leads): These are leads that correspond to our Ideal Customer Profile (ICP). Leads that meet the basic requirements for becoming our customers. In our experience, the conversion rate from lead to MQL is around percent. SQLs (Sales Qualified Leads): These are MQLs that actually have a problem that we can solve well.