Increase brand awareness and resulting brand searches

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Digital PR is now the preferred link building tactic for many SEOs because it is the perfect way to earn authority links at scale. You can use PR tactics to promote a great story and its corresponding resources. It is then possible to get significant volumes of links.

In fact, a recent study found that an average campaign gets links from between 10 and 24 unique referring domains.

PR contributes to off-page SEO signals in more ways than just helping to build links. A good PR campaign can also:

Put your business in front of your target audience and get people talking about it.
Generate referral traffic.
Position yourself as a thought leader in your industry and help you build trust signals.
Off-Page SEO Tactic #5: Local SEO (GMB & Citations)
While local SEO is an SEO discipline in its own right, some of its saudi arabia telegram data elements are off-page SEO tactics, like Google My Business and citations.

Google My Business
Google My Business plays a central role in the online presence of almost every local business, and we tend to forget that optimizing your page and ranking it on the local pack map is part of off-page SEO.

GMB is not your website, and let's not forget that any efforts that focus on anything other than your own site count as off-page.

It was recently reported that 46% of all Google searches are for local information and 4 out of 5 consumers use search engines to find local information . It stands to reason that if your business isn’t showing up in GMB’s local results, one of your competitors will be.

Take a look at our definitive guide to Google My Business 2020 for tips and tricks to help you optimize your profile, and understand how to get the most out of the platform as part of your off-page strategy.