How to protect a website from fake links?

[sharminakter]

There may be another Negative SEO attack that is still valid today targeting the SEMrush website. Since November 2019, we have detected a spike in the number of toxic backlinks published on identical websites. Here is an example of such a site.

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This suspicious activity has not had any obvious negative results, but still requires us to monitor these unexpected links. Most of these links are to a non-existent page.

Here is a summary of the steps to take:

Use the Backlink Audit tool regularly for your website and singapore telegram data monitor the “Toxic Score” metric to detect any suspicious changes in your backlink profile.
Check your website's Authority Score value and trend . A drop in the score may indicate that there is a problem with your backlink profile.
Update your disavow file regularly if you get new toxic backlinks that you don't have the ability to remove.
Detection of extracted content and duplicates from websites
Identical content not only triggers cannibalization issues but can also lead to the complete removal of specific websites or pages from search results filters.

Attackers can duplicate all or part of your website to sabotage your search performance.

To detect malicious behavior related to copying your content or the entire site, regularly check the web using tools like Copyscape or Siteliner .

If you spot a fraudulent website that imitates yours, consider the following steps.