Building a Matrix Boston Consulting Group

[sharminakter]

First, you will need to collect data on your market share and growth rate of your products/business units/customer segments, etc.

With the help of Market Explorer, we can see that in the aerospace market, SpaceX has seen a 380% year-over-year traffic growth:

spacex growth

SpaceX also comes in second in terms of traffic (market) share, behind NASA. As a relatively new player in the industry - compared to NASA - it's safe to say that things are looking good for SpaceX.

dynamic market

By analyzing Tesla, SolarCity, and OpenAI with the tool, we found that:

In the electric vehicle market, Tesla's traffic increased by 20% year-on-year, while it ranks first in terms of traffic share worldwide.
SolarCity (now part of Tesla - Solar Panels) may have seen a taiwan telegram data two-fold decline in traffic, but it still holds a large market share, being the second most visited solar panel site.
As for the AI ​​research market, Elon Musk's OpenAI has quadrupled its year-over-year traffic, yet it doesn't even rank in the top 20 most visited sites.
2. Apply the data to the BCG matrix and prioritize your sales and marketing efforts accordingly

The horizontal line of the BCG matrix represents market share, and its vertical line indicates the growth rate. What we should do now is to place each of our research items in the designated box, reflecting their position in terms of market share and growth.

BCG matrix

The BCG definition for the terms in the matrix are.