Recommended budget and performance forecast for successful reputation management:
For a new company that is not mentioned in the search results - from 27,990 rubles
If issuance adjustment is required – from 44,800 rubles
If it is important to cover all the clinic's specialists or the dominican republic phone number list center has several representative offices in cities - 71,250 rubles
Discuss the project
Stage 4:
Some time after all the activities included in the developed positioning strategy have been carried out, a repeated analysis of the company’s image is carried out, changes in the level of consumer loyalty are identified, and conclusions are made about further development.
The question often arises: are there any universal metrics that can be used to more accurately test the effectiveness of reputation management?
Unfortunately, such metrics do not exist. The success of your marketing strategy will be largely determined by the increase in conversion on the website/social networks and other resources. For example, if before users immediately closed the page after viewing 2-3 reviews, refusing the service, now they go to your website, read the description of the specialists and ultimately save the phone number. It is clear that not every such active user will "reach" your clinic, but the average number of clients will definitely increase.
RESULTS
In conclusion, it is worth noting that the use of reputation marketing is not a panacea for solving all the problems that a medical organization faces at the development stage. Without competent management on the part of the management and the ability to quickly adapt to external factors, this mechanism will not be as effective as we would like.
However, such a comprehensive approach to promotion in the Internet environment in any case significantly simplifies the process of productive communication with potential clients and helps to increase the loyalty of those who have been using the company's services for a long time.
Monitoring the results obtained
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