The Best Order Fulfillment Companies For Ecommerce 2025

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The mattress company has experimented with some creative series showcasing the culture in Quebec, like Polysleep on the Street, where the company did man-on-the-street interviews with people during Moving Day in Montreal, and bedtime story videos hosted on YouTube. “The goal was really to humanize a brand, make people realize that we’re actually a team,” Jeremiah says.

5. Cater to your local audience
As Polysleep has expanded to the rest of Canada, Jeremiah has been cautious about oversimplifying customer segments. “There’s a bit of a trap here thinking that because you’ve got a persona and because you get a great product, it’s going to work everywhere and anywhere,” Jeremiah says. No matter which country or region you’ve launched from or found success in, make sure to tailor the marketing and outreach to the next market.

To learn more about Polylseep’s philosophies on local business success, listen to the full interview on Shopify Masters.



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Creating An Appetite For Products You Need To Taste
by
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3 minute read
creating-an-appetite-for-products-you-need-to-taste
Chandler Honey isn’t exactly a family business — though it does have the family’s surname and honey pretty much runs in the founder’s veins. After all, Tique Chandler’s parents own a bee farm.

But Chandler Honey isn’t a rebrand of her family’s business, which has been in operation since 1937. It’s Tique’s very own company — one she started from her apartment in November 2020, making distinctive flavor infusions of honey sourced directly from her parents’ bees. Since then, Tique has filled more than 27,000 jars with its honey creations, flavors such as “Mango Bellini” and “Créme Brûlée”.