"There is traffic, so why aren't sales improving?" I believe this is a question that many e-commerce operators are confused about. What factors will affect conversion rate, and how should we set conversion rate targets? This article will answer your questions one by one, and share KPN's more than 10 years office 365 database of Internet marketing experience. The 4 major conversion rate optimization principles compiled will guide you to improve your website conversion rate!
Table of contents
What is Conversion Rate?
How is the conversion rate calculated?
What is Conversion Funnel Analysis?
3 factors that affect conversion rate
1. Website User Experience
2. Arrival Page Content Design
3. Product/Service Page Information
How to set e-commerce conversion rate goals?
1. According to industry
2. Based on traffic source
3. According to the device used
How to optimize e-commerce conversion rate? 4 principles to pay attention to
1. Home page: clear structure and clear product catalog
2. Product classification page: clear product titles and pictures, and provide product filters
3. Individual product pages: content marketing, an element that enhances consumer confidence
4. Optimize the shopping process: multiple payment and delivery methods, secure and encrypted checkout environment
What is Conversion Rate?
Conversion Rate can be defined as the percentage of visitors who take a desired action .
"Conversion rate" is one of the important indicators used by the e-commerce industry to evaluate effectiveness. Most people often mistakenly believe that conversion means completing an order. However, on different types of websites, the ways in which visitors can generate value for the website are different, and the conversion behaviors will also be different.
The following behaviors can actually be used as conversion goals:
Subscribe to website content (newsletter)
Register as a member
Mobile web phone call
Click or scan the QR code to join the official Line
Click on a call to action (CTA) button (e.g. Ask for your opinion now)
Fill in personal information and submit the form
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Of course, the behaviors on these websites must be tracked through Google Analytics. Through data analysis, we can understand where consumers encounter obstacles in the conversion journey and formulate conversion rate optimization strategies accordingly.
Learn how to set up event tracking in Google Analytics: Set up event goals in Google Analytics to track every button on the page!
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