Tips for Setting Up Your Abandoned Cart Emails
Posted: Wed Feb 12, 2025 6:20 am
The main goal of abandoned cart emails is to reduce your cart abandonment rate, a metric that should be easy to track via the analytics features of the ecommerce platform you use. Conversion rate and click-through rate can also be used to gauge whether your abandoned cart emails are as compelling as they should be.
Send an initial abandoned cart email 24 hours after a customer has abandoned their cart, reminding them that their item is still available and ready to buy.
Send a second abandoned cart email 48 hours after a customer has abandoned bolivia phone number list their cart, addressing common objections that might be keeping them from checking out.
Send a third abandoned cart email 72 hours after a customer has abandoned their cart offering a discount code or other perk.
2. Send Customers Personalized Product Recommendations
Automated email marketing is a great way to present would-be and current customers with personalized recommendations that pique their interest. It pays off: According to Barilliance, average order value (AOV) increases by 369% when prospects engage with a single product recommendation.
In addition to helping you form more robust customer relationships, product recommendation emails can help you upsell or cross-sell a new product to the customers most likely to buy them.
Goals for Product Recommendation Emails
The goal of product recommendation emails is twofold. One, product recommendation emails encourage repeat purchases from customers who have already given your online store the stamp of approval. Tracking clicks and conversions on each recommendation is an excellent way to evaluate these emails.
Send an initial abandoned cart email 24 hours after a customer has abandoned their cart, reminding them that their item is still available and ready to buy.
Send a second abandoned cart email 48 hours after a customer has abandoned bolivia phone number list their cart, addressing common objections that might be keeping them from checking out.
Send a third abandoned cart email 72 hours after a customer has abandoned their cart offering a discount code or other perk.
2. Send Customers Personalized Product Recommendations
Automated email marketing is a great way to present would-be and current customers with personalized recommendations that pique their interest. It pays off: According to Barilliance, average order value (AOV) increases by 369% when prospects engage with a single product recommendation.
In addition to helping you form more robust customer relationships, product recommendation emails can help you upsell or cross-sell a new product to the customers most likely to buy them.
Goals for Product Recommendation Emails
The goal of product recommendation emails is twofold. One, product recommendation emails encourage repeat purchases from customers who have already given your online store the stamp of approval. Tracking clicks and conversions on each recommendation is an excellent way to evaluate these emails.