In an era when self-media is prevalent, the traffic economy brought by Internet celebrities through their fans cannot be underestimated. This course will explore in depth the powerful influence of KOLs on social media platforms and reveal how to create new opportunities for brands through collaboration invitations. By sharing successful cases, we can demonstrate the tremendous power of influencer marketing strategies and accelerate the rapid growth of brand effectiveness. In addition, analyzing traffic sources and data is also very mom database important. In addition, the course will also share how to use first-hand data to lay the foundation for personalized marketing in the post-cookies era, and analyze the effectiveness through various key indicators of GA to create higher conversion value for the website and create a comprehensive layout to create outstanding brand performance.
In this class you can learn
Be familiar with the process of executing Internet celebrity projects and master the code for high exposure and high traffic monetization.
In response to the changes in the post-cookies generation, we use first-hand data and make good use of marketing resources.
Master GA secrets to accelerate marketing strategy transformation, and interpret financial statements to win customers' hearts.
Who is this course suitable for?
Want to improve marketing planning for marketing policies : optimize marketing strategies, cultivate influencer fan bases and consolidate activity results!
Brand managers facing strategic transformation : predict the future marketing landscape and maximize traffic benefits through analysis!
Business owners who vigorously promote their products and services : Attack the marketing battlefield and seize the title of king in the sales decisive battle!
Course Outline
Efficient Data Analysis: AI Creates Effective Influencer Marketing Winning Strategies
Speaker: KOL Radar SaaS Sales iKala Platform Sales Business Jessie Lulu
Time: 14:00-15:10
The AI wave is coming! How can brands use AI to help them overtake influencers in marketing? iKala's influencer marketing data platform KOL Radar has industry-leading AI technology, a database of more than 3 million transnational influencer databases, spanning mainstream social platforms such as FB, IG, YouTube, TikTok, X, and hundreds of millions of the most up-to-date influencer social data. Use all-round AI data insights to help brands achieve optimized influencer marketing strategies, making your influencer strategy more effective!
Digging into the latest industry trends｜2024 latest influencer marketing trends insights:
Identify emerging trends and seize market opportunities.
Analyze the key trends of future influencer marketing.
AI empowers influencer marketing | Accurate data application, efficient strategy :
Use AI big data analysis to quickly screen out qualified KOLs and speed up proposal efficiency.
Learn step by step how brands can plan and develop campaigns if they want to implement influencer marketing.
How to evaluate the criteria after completing the influencer project and adjust the subsequent improvement strategy.
Practical experience sharing｜KOL Radar operation and application tips:
Try iKala AI influencer marketing platform KOL Radar first.
Data-driven precision marketing strategy
Lecturer: KPN General Manager Gao Shunjian
Time: 15:30-16:30
Introduce how to use first-party data for targeted marketing, increase conversion rates and reduce advertising costs. Through in-depth discussions on data collection, audience segmentation and marketing strategy design, we help companies use data more effectively to improve marketing results.
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