Upscribe provides detailed demographics,
Posted: Wed Feb 12, 2025 6:00 am
If you’re considering incorporating a subscription model into your Shopify store, the first step is understanding your customer base — who they are, what they expect from you, and how they interact with your products or services.
Knowing your present customers lets you fine-tune your subscription pricing framework to accommodate their unique needs and preferences. This effort makes it stronger to attract and keep loyal customers. It also ensures that your subscription offer looks attractive and relevant to your target customers.
Using Upscribe’s subscription analytics and optimization platform, Four Sigmatic could make data-driven decisions that substantially impacted its subscription offering. The teams used Upscribe’s subscription analytics and reports to understand what drives lifetime value and churn—ultimately making changes that increased active subscribers by 50%.
interests, and buying habits by analyzing your customer base. You can use the platform to get a cayman islands phone number list clear picture of your customers, enabling you to tailor your subscription pricing model to their specific needs and preferences.
2. Start with market research
Market research is key to understanding how your target customer(s) will perceive your subscription offer. Look at customer data to determine how they shop—how often they pick products from your online shop and what they like best.
A subscription analytics tool like Upscribe is especially helpful for this.
You can use Upscribe’s dashboards and reports to keep tabs on customer purchase patterns and orders to fine-tune your subscription offering and test hypotheses. Ecommerce platforms like Shopify and WooCommerce also offer detailed analytics that you can use to appeal to your customers.
Lastly, asking customers for input directly is a powerful tool for generating insights. Pre- and post-purchase surveys about the purchase process can yield actionable insights into:
Pricing tiers
Product quality
Subscription management process
…and more
Knowing your present customers lets you fine-tune your subscription pricing framework to accommodate their unique needs and preferences. This effort makes it stronger to attract and keep loyal customers. It also ensures that your subscription offer looks attractive and relevant to your target customers.
Using Upscribe’s subscription analytics and optimization platform, Four Sigmatic could make data-driven decisions that substantially impacted its subscription offering. The teams used Upscribe’s subscription analytics and reports to understand what drives lifetime value and churn—ultimately making changes that increased active subscribers by 50%.
interests, and buying habits by analyzing your customer base. You can use the platform to get a cayman islands phone number list clear picture of your customers, enabling you to tailor your subscription pricing model to their specific needs and preferences.
2. Start with market research
Market research is key to understanding how your target customer(s) will perceive your subscription offer. Look at customer data to determine how they shop—how often they pick products from your online shop and what they like best.
A subscription analytics tool like Upscribe is especially helpful for this.
You can use Upscribe’s dashboards and reports to keep tabs on customer purchase patterns and orders to fine-tune your subscription offering and test hypotheses. Ecommerce platforms like Shopify and WooCommerce also offer detailed analytics that you can use to appeal to your customers.
Lastly, asking customers for input directly is a powerful tool for generating insights. Pre- and post-purchase surveys about the purchase process can yield actionable insights into:
Pricing tiers
Product quality
Subscription management process
…and more