The final model that subscription businesses can follow is the access model, which differs slightly from the first two. Merchants who offer a replenishment or curation subscription box can also offer access to special deals and discounts to their subscribers.
The access model is all about giving exclusive access to customers—whether that’s to gated chile phone number list content, discounts, early releases of products, or other offerings. This model includes memberships, which merchants can use to create another level of exclusivity and brand loyalty. Merchants that would like to offer a subscription-based membership might consider offering their members:
Free shipping
Special discount codes
Early notifications and access to new products
Exclusive content
Drift, a merchant who sells clean scents on subscription, offers an exclusive scent of the month club. For just $8 a month, customers can sign up to receive a new scent every month to match the season. Within the club, they gain access to rewards and bonus gifts; plus, they don’t have to pay for shipping. A membership program like this can become highly attractive to your customers, especially when it’s as appealing as a club like this.
advantages for members.
Drift’s scent of the month club is popular for many reasons—it’s low cost, comes with free shipping, and gives customers special access to gifts and rewards that other shoppers can’t receive.
Getting started on your subscription boxes
With so many ideas for what to offer in your subscription box, new subscription businesses are sure to find inspiration and the next great idea to bring to the subscription world. It’s no doubt that customers crave the ease and convenience of monthly subscriptions (or weekly or bi-monthly or yearly).
Whatever direction you choose for your own business, you can rest assured that offering subscriptions will give you reliable revenue and a steady customer base—meaning less customer acquisition costs and reduced churn.
Drift's scent of the month club has many
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