In the field of marketing, there are many theoretical foundations, whether it is the STP market segmentation theory that clarifies the target customer group and more accurately hits customer behavior, or the marketing 4P theory from the consumer's perspective. The concept of the marketing funnel is also a very important concept. It can help business operators understand the consumer behavior process, from initial behavior to the mid-term consideration period, hesitation period, and then to the establishment of later purchasing behavior, and conduct a one-stop linear evaluation.
1. What is a marketing funnel?
2. Why do we need a marketing funnel?
3. The development of shareholder database the marketing funnel model: the classic AIDA model
Limitations of the AIDA Marketing Funnel
Meeting challenges: Corrections and adjustments to AIDA
Considerations for choosing a marketing model
IV. In-depth understanding and application of the model: AARRR marketing funnel
The Five Stages of the AARRR Marketing Funnel
Application Scenarios and Best Practices of AARRR Marketing Funnel
How to Use the AARRR Marketing Funnel Effectively?
5. How to make a marketing funnel? Six stages to understand consumer behavior!
Awareness: Brand contact stage
Interest
Consideration
Intent: The stage of generating purchase intention
Evaluation and measurement phase
Purchase (Action)
6. Practical case studies of enterprises using marketing funnels
VII. Conclusion
1. What is a marketing funnel?
The concept of the marketing funnel was first proposed by Elias St. Elmo Lewis in 1898. He developed a model that analyzes the series of processes from consumers noticing a brand or product to making a purchase. This concept is often referred to as the AIDA model, which stands for Awareness, Interest, Desire, and Action. After continuous updates, the funnel model can now be divided into six stages.
The marketing funnel is a visual tool in the marketing field that is used to analyze the customer's behavioral journey from the first contact with the brand to the final purchase of the product or service. This behavioral process is divided into multiple stages, each of which corresponds to a specific behavior or psychology of the consumer. The shape of the marketing funnel also symbolizes the change in the number of consumers during the purchasing process, from a large group of potential customers at the beginning to a small number of actual consumers in the end.
2. Why do we need a marketing funnel?
The marketing funnel can help marketers and business operators understand consumers' purchasing behavior and, based on the analysis of the marketing funnel model, identify the behaviors that consumers will exhibit at different stages, thereby improving marketing strategies. Through the marketing funnel, because we know the pain points at each stage, we can more accurately target the needs, more effectively convert potential consumers into actual buyers, and even further turn them into loyal customers. In addition, the marketing funnel can also help us find obstacles in the purchasing process, allowing us to provide corresponding solutions, improve conversion rates, and create good sales results and profit performance.
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