The breakdown of mobile game users by age is as follows:
Posted: Wed Feb 12, 2025 5:33 am
Mobile games include a number of different ad types, such as banner ads, advertisements that appear on load screens, in-game videos, etc.
But the most successful type of ad is reward-based. These rewards take the form of watching an ad to play the game for free, in-app payments to play the game without ads, or payments to gain a certain gameplay advantage. Whatever the case, gamers are more likely to watch an ad if they get something in return.
How mobile gamers differ from other gamers
Mobile games are more affordable, accessible, and easier to play than console and computer games. Because of this, mobile gamers occupy all age groups and social statuses.
18-24 – 22.9%
25-35 – 30.6%
35-44 – 25.4%
45-54 – 14.4%
55-64 – 6.8%
Additionally, mobile gamers by income is nearly equal across the board, with costa rica phone number list 29.3% classified as low-income, 32.9% classified as medium-income, and 37.8% classified as high-income.
How DTC brands can relate to mobile gamers with influencer marketing
More than 70% of Americans play mobile games, which means about 230 million people are only a tap away from an online purchase at any given moment.
The majority of brands use influencers to promote games and gaming accessories. Gaming influencers make the perfect partners because they demonstrate how the game/accessory is played/used, give reviews, and provide commentary on the product or service. Because audiences see these influencers as experts in the gaming industry, their followers are far more likely to trust their recommendations over a traditional brand endorsement.
But because mobile gaming has such wide appeal, there is really no limit to the type of influencers that can be effective with mobile gamers. Regardless of the product or service, the most important thing a brand must do is make sure the influencer they choose aligns with their target audience. Mobile gamers can be found in virtually any niche, so selecting these influencers wisely is critical to the success of an influencer marketing campaign.
See also: The Ultimate Guide on How to Find Influencers.
But the most successful type of ad is reward-based. These rewards take the form of watching an ad to play the game for free, in-app payments to play the game without ads, or payments to gain a certain gameplay advantage. Whatever the case, gamers are more likely to watch an ad if they get something in return.
How mobile gamers differ from other gamers
Mobile games are more affordable, accessible, and easier to play than console and computer games. Because of this, mobile gamers occupy all age groups and social statuses.
18-24 – 22.9%
25-35 – 30.6%
35-44 – 25.4%
45-54 – 14.4%
55-64 – 6.8%
Additionally, mobile gamers by income is nearly equal across the board, with costa rica phone number list 29.3% classified as low-income, 32.9% classified as medium-income, and 37.8% classified as high-income.
How DTC brands can relate to mobile gamers with influencer marketing
More than 70% of Americans play mobile games, which means about 230 million people are only a tap away from an online purchase at any given moment.
The majority of brands use influencers to promote games and gaming accessories. Gaming influencers make the perfect partners because they demonstrate how the game/accessory is played/used, give reviews, and provide commentary on the product or service. Because audiences see these influencers as experts in the gaming industry, their followers are far more likely to trust their recommendations over a traditional brand endorsement.
But because mobile gaming has such wide appeal, there is really no limit to the type of influencers that can be effective with mobile gamers. Regardless of the product or service, the most important thing a brand must do is make sure the influencer they choose aligns with their target audience. Mobile gamers can be found in virtually any niche, so selecting these influencers wisely is critical to the success of an influencer marketing campaign.
See also: The Ultimate Guide on How to Find Influencers.