Brazil is among the countries that consume the most Social Networks in the world!
Posted: Tue Feb 11, 2025 10:49 am
Did you know that Brazil is among the countries that consume the most social media in the world?
A recent study by Visual Capitalist revealed impressive data on how different nations use these platforms, and Brazil's prominence is not only striking, but also strategic for brands and marketers.
According to the survey, Brazilians spend an average of 3 hours and 34 minutes per day connected to social media . This number is higher than the global average and places the country as the twitter database third largest consumer, behind only South Africa and Kenya. This data shows that the use of social media goes far beyond entertainment in Brazil – it plays a central role in everyday life, whether for work, communication or learning.
What explains this scenario?
Connected culture: Brazilians have a history of quickly adopting new technologies. From the popularization of Orkut to the dominance of Instagram and TikTok, we are always among the first to adopt digital trends.
Expression and relationships : As we are a highly sociable people, networks offer a perfect environment for interaction, whether with friends or with brands.
Growth in internet access : With the expansion of cell phones and the democratization of the internet, more and more people have access to these platforms, especially in regions outside large urban centers.
A recent study by Visual Capitalist revealed impressive data on how different nations use these platforms, and Brazil's prominence is not only striking, but also strategic for brands and marketers.
According to the survey, Brazilians spend an average of 3 hours and 34 minutes per day connected to social media . This number is higher than the global average and places the country as the twitter database third largest consumer, behind only South Africa and Kenya. This data shows that the use of social media goes far beyond entertainment in Brazil – it plays a central role in everyday life, whether for work, communication or learning.
What explains this scenario?
Connected culture: Brazilians have a history of quickly adopting new technologies. From the popularization of Orkut to the dominance of Instagram and TikTok, we are always among the first to adopt digital trends.
Expression and relationships : As we are a highly sociable people, networks offer a perfect environment for interaction, whether with friends or with brands.
Growth in internet access : With the expansion of cell phones and the democratization of the internet, more and more people have access to these platforms, especially in regions outside large urban centers.