The Worth Of An Ecommerce Business In 2025
Posted: Tue Feb 11, 2025 9:35 am
A good way to keep customers happy is by providing value. What do they get in exchange for shopping with your brand specifically? Rewarding them for their continued patronage ensures they feel appreciated and will keep coming back. A well-designed reward program increases customer satisfaction, and also creates more opportunities to engage with customers over time to extend their journey with your brand.
Offering Exclusive Discounts and Incentives
Exclusive discounts and incentives serve as powerful methods of engaging customers — especially when personalized. By offering loyal customers personalized, relevant offers and incentives, you can differentiate your brand from competitors.
Consider offering customers personalized discounts or coupons, limited edition products, or access to special events. These incentives not only increase customer loyalty but also empower customers to become brand advocates, helping attract new customers through positive word-of-mouth.
Monitoring and Measuring Loyalty Program Effectiveness
Your loyalty efforts should ultimately lead to increased customer retention, customer lifetime value, and revenue. To determine if you’re succeeding, you’ll need to monitor and measure your loyalty program effectiveness.
One way to do this is by gathering customer feedback through surveys, or analyzing behavioral insights from your customers — for example, are they redeeming rewards? Can you determine which incentives drive the most engagement?
A customer engagement solution with built-in analytics and reporting can answer those questions, and also tell you the efficacy of your loyalty-specific marketing campaigns and whether they’re generating revenue. This kind of insight will help you improve and refine your strategy over time.
Emarsys Helps You Win the E-Commerce Game
To provide the best e-commerce experience for your customers, you’ll need to step up your e-commerce marketing game.
This article offered five components that are essential to shore up your e-commerce customer engagement strategy. With a winning strategy in place, you can increase customer growth, improve customer loyalty, and drive greater revenue for your business.
But there’s another secret weapon that will bolster your e-commerce strategy: having the right customer engagement solution. With Emarsys, you can personalize your customer’s entire journey across any touchpoint, from online to mobile and back.
Watch this demo to see how top e-commerce brands use Emarsys to deliver the highly personalized omnichannel experiences that satisfy customers and accelerate business outcomes.
Build and execute a 1:1 omnichannel marketing strategy that increases retention, customer loyalty, and revenue.
Special thanks to our friends at Emarsys for their insights on this topic.
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eCommerce Email Marketing – 11 Best Practises To Follow Before Sending Emails
by
Janani
5 minute read
Keywords: eCommerce, Email Marketing
If you’re an eCommerce business owner, you know that email marketing is a powerful tool for creating awareness and driving sales. But what if I told you that some best practices could help you improve your email marketing campaigns?
That’s right! In this post, we’ll explore eleven email marketing best practices to keep in mind as you craft your next campaign.
11 eCommerce Email Marketing Best Practices To Follow In Your Next Campaign
If you want to grow your eCommerce business and make it more successful, you’ll want to follow these 11 best email marketing practices.
Offering Exclusive Discounts and Incentives
Exclusive discounts and incentives serve as powerful methods of engaging customers — especially when personalized. By offering loyal customers personalized, relevant offers and incentives, you can differentiate your brand from competitors.
Consider offering customers personalized discounts or coupons, limited edition products, or access to special events. These incentives not only increase customer loyalty but also empower customers to become brand advocates, helping attract new customers through positive word-of-mouth.
Monitoring and Measuring Loyalty Program Effectiveness
Your loyalty efforts should ultimately lead to increased customer retention, customer lifetime value, and revenue. To determine if you’re succeeding, you’ll need to monitor and measure your loyalty program effectiveness.
One way to do this is by gathering customer feedback through surveys, or analyzing behavioral insights from your customers — for example, are they redeeming rewards? Can you determine which incentives drive the most engagement?
A customer engagement solution with built-in analytics and reporting can answer those questions, and also tell you the efficacy of your loyalty-specific marketing campaigns and whether they’re generating revenue. This kind of insight will help you improve and refine your strategy over time.
Emarsys Helps You Win the E-Commerce Game
To provide the best e-commerce experience for your customers, you’ll need to step up your e-commerce marketing game.
This article offered five components that are essential to shore up your e-commerce customer engagement strategy. With a winning strategy in place, you can increase customer growth, improve customer loyalty, and drive greater revenue for your business.
But there’s another secret weapon that will bolster your e-commerce strategy: having the right customer engagement solution. With Emarsys, you can personalize your customer’s entire journey across any touchpoint, from online to mobile and back.
Watch this demo to see how top e-commerce brands use Emarsys to deliver the highly personalized omnichannel experiences that satisfy customers and accelerate business outcomes.
Build and execute a 1:1 omnichannel marketing strategy that increases retention, customer loyalty, and revenue.
Special thanks to our friends at Emarsys for their insights on this topic.
Search articles...
FOLLOW ON SOCIAL
6K
12K
5K
1K
1K
LISTEN TO THE PODCAST
GROWING GLOBAL PODCAST
eCommerce Fastlane | Shopify Podcast For DTC Brands | Growth Marketing Strategy For Entrepreneurs | Listen Notes
TRENDING POSTS
The Best Order Fulfillment Companies For Ecommerce 2025
How To Accurately Value Your Ecommerce Business In 2025: A Founder’s Guide
10+ Best Wholesale Suppliers In The USA For 2025
Website Traffic Crisis 2025: AI Search Revolution & 4 Ways To Future-Proof Your greece phone number list Store
How To Evaluate
TikTok Shop Strategies: Mastering The Fastest-Growing Platform
TRUSTED PARTNERS
SendBird
Sell like magic with new AI Tools
Shopify Checkout
Shopify Partners
eCommerce Email Marketing – 11 Best Practises To Follow Before Sending Emails
by
Janani
5 minute read
Keywords: eCommerce, Email Marketing
If you’re an eCommerce business owner, you know that email marketing is a powerful tool for creating awareness and driving sales. But what if I told you that some best practices could help you improve your email marketing campaigns?
That’s right! In this post, we’ll explore eleven email marketing best practices to keep in mind as you craft your next campaign.
11 eCommerce Email Marketing Best Practices To Follow In Your Next Campaign
If you want to grow your eCommerce business and make it more successful, you’ll want to follow these 11 best email marketing practices.