Lime Lush Fall Dress campaign

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Your usual global rules and merchandising campaigns probably don’t apply at this time of year. Take stock of your current merchandising and assess which campaigns should be paused for Black Friday. If you usually boost new arrivals, for example, it might make sense to temporarily bump these products out of view. Instead, elevate your discounted products or the stock you need to clear.

Lime Lush The Fall Edit - fall ecommerce campaign featuring 3 women in 3 different fall ghana phone number list outfits

- three mini dresses with a fall background

Lime Lush Fall Dress Collection Product Page

Deleting Global Campaign in Searchspring

2. Start Your Black Friday Merchandising Planning Early
If you wait until late November to start merchandising, you’re already behind. Savvy shoppers do their research early, so tease your promotions well in advance of Cyber Weekend. Don’t forget, a one-day rush on sales is no longer your only option. Holiday shopping starts earlier every year, and many retailers now stagger their offers over a longer period to reduce pressure on inventory and order fulfillment. If you decide to take this approach, merchandising is key to get the word out to your customers.

september calendar - yellow and white; yellow pen

3. Curate Black Friday Landing Pages
Once you decide on your Black Friday promotions, it’s time to pull it all together in an eye-catching package for your customers. Curate specially merchandised landing pages to spotlight products you have on offer. Add banners to broadcast sale details, and use badges to draw attention to discounts, top sellers, and highly-rated results. Inline banners are another great way to engage shoppers and encourage them to check out other categories.