Holistic or 360 marketing
Posted: Tue Feb 11, 2025 8:56 am
If you have ever wondered what “360 marketing” is and why it sounds so impressive, stay tuned! You are in the right article. Together we will demystify this term, understand its importance and explore how it works.
Also, if you want to know how to implement a holistic marketing strategy in your company, focused on your vision and purpose, keep reading, because this is for you!
Holistic marketing
We like to think of holistic marketing as a big party where all the ios database elements of a company come together on the dance floor. It's like the yin and yang of marketing, focused on seeing everything as an interconnected whole, rather than seeing companies as a series of isolated departments, it's about integrating all the pieces of the puzzle. Everything is essential.
What is holistic marketing?
Holistic marketing is not just a strategy, it is a philosophy. Keeping in mind that customers are human beings, not just consumers. It sounds simple, but this is where many companies stumble, without realizing it.
Basically, it consists of understanding that the company has a common goal and that all parts of the company must focus on that goal: to provide a great experience for our beloved customer. Therefore, those services, processes, communications and other business activities must be oriented towards that common goal. Now, it is not enough to just focus on the goal, but all these activities must be designed and integrated in such a way that a unified, fluid and consistent experience is created for the consumer.
Marketing 360
Holistic Marketing is also known as “360 Marketing” (it’s like if I said José or Pepe). This second term is used in a more technical way, but both consider all possible perspectives to achieve your marketing objectives, both inside and outside your company.
What is the importance of holistic marketing?
THE CUSTOMER. Of course… The importance lies in focusing on the customer as a starting point. Understanding their needs and desires allows you to adapt your strategies to offer real value. This, in turn, builds stronger and longer-lasting relationships with your customers.
What types of holistic marketing exist?
There are several flavors. We have internal marketing, integrated marketing, relational marketing and performance marketing. Each one addresses different aspects of the relationship with the customer. Do you want to know what these aspects are? Well, let's continue!
Also, if you want to know how to implement a holistic marketing strategy in your company, focused on your vision and purpose, keep reading, because this is for you!
Holistic marketing
We like to think of holistic marketing as a big party where all the ios database elements of a company come together on the dance floor. It's like the yin and yang of marketing, focused on seeing everything as an interconnected whole, rather than seeing companies as a series of isolated departments, it's about integrating all the pieces of the puzzle. Everything is essential.
What is holistic marketing?
Holistic marketing is not just a strategy, it is a philosophy. Keeping in mind that customers are human beings, not just consumers. It sounds simple, but this is where many companies stumble, without realizing it.
Basically, it consists of understanding that the company has a common goal and that all parts of the company must focus on that goal: to provide a great experience for our beloved customer. Therefore, those services, processes, communications and other business activities must be oriented towards that common goal. Now, it is not enough to just focus on the goal, but all these activities must be designed and integrated in such a way that a unified, fluid and consistent experience is created for the consumer.
Marketing 360
Holistic Marketing is also known as “360 Marketing” (it’s like if I said José or Pepe). This second term is used in a more technical way, but both consider all possible perspectives to achieve your marketing objectives, both inside and outside your company.
What is the importance of holistic marketing?
THE CUSTOMER. Of course… The importance lies in focusing on the customer as a starting point. Understanding their needs and desires allows you to adapt your strategies to offer real value. This, in turn, builds stronger and longer-lasting relationships with your customers.
What types of holistic marketing exist?
There are several flavors. We have internal marketing, integrated marketing, relational marketing and performance marketing. Each one addresses different aspects of the relationship with the customer. Do you want to know what these aspects are? Well, let's continue!