“Brands and retailers often make the mistake
Posted: Tue Feb 11, 2025 8:52 am
79% of consumers consider the volume of reviews “always” or “regularly.”
In an ideal world, 23% say products should have more than 500 reviews. However, they’re willing to settle for fewer. Nearly half (45%) say a product must have a minimum of 1-25 reviews for them to feel comfortable with the purchase.
Consumers expect a lot of reviews, but typically read far fewer. The majority of shoppers – 69% – read between one and 25 reviews when considering a product.
Reviews are critical for younger generations.
f it has no reviews. This number is even higher – 92% – among Gen Z shoppers.
64% of consumers are more likely to purchase a product that has more than 1,000 reviews than one israel phone number list that has 100 reviews (assuming the average star rating is the same). Significantly more – 80% – of Gen Z’ers say this is the case.
Over half (54%) of consumers are more likely to purchase a product with 10,000 or more reviews than a product with 1,000 reviews. The percentage is even higher – 73% – among Gen Z shoppers.
Andrew Smith – VP Marketing at PowerReviews, says:
of thinking that review recency isn’t as important as review volumes. Based on our survey results, this is clearly not the case: the recency factor is of equal importance to consumers. Essentially, review collection is not a ‘one and done’ activity: it’s something that needs to be an ongoing effort. And of course: if a brand or retailer is collecting a regular stream of review content, the overall volume continues to pay conversion dividends.
“At a time when the customer acquisition costs are high, it’s particularly notable that 86% of consumers find review recency to be more important when considering a brand or product they haven’t purchased before. It provides an authentic reassurance of quality that is hard to replicate.
“Review volume remains incredibly important to consumers. There is no optimal number when it comes to review volumes: it depends on the site, product and category. However, considering web visitors exposed to 5,000+ reviews convert at a rate that’s 296.2% higher than those exposed to no reviews, it really is a case of the more the merrier.”
In an ideal world, 23% say products should have more than 500 reviews. However, they’re willing to settle for fewer. Nearly half (45%) say a product must have a minimum of 1-25 reviews for them to feel comfortable with the purchase.
Consumers expect a lot of reviews, but typically read far fewer. The majority of shoppers – 69% – read between one and 25 reviews when considering a product.
Reviews are critical for younger generations.
f it has no reviews. This number is even higher – 92% – among Gen Z shoppers.
64% of consumers are more likely to purchase a product that has more than 1,000 reviews than one israel phone number list that has 100 reviews (assuming the average star rating is the same). Significantly more – 80% – of Gen Z’ers say this is the case.
Over half (54%) of consumers are more likely to purchase a product with 10,000 or more reviews than a product with 1,000 reviews. The percentage is even higher – 73% – among Gen Z shoppers.
Andrew Smith – VP Marketing at PowerReviews, says:
of thinking that review recency isn’t as important as review volumes. Based on our survey results, this is clearly not the case: the recency factor is of equal importance to consumers. Essentially, review collection is not a ‘one and done’ activity: it’s something that needs to be an ongoing effort. And of course: if a brand or retailer is collecting a regular stream of review content, the overall volume continues to pay conversion dividends.
“At a time when the customer acquisition costs are high, it’s particularly notable that 86% of consumers find review recency to be more important when considering a brand or product they haven’t purchased before. It provides an authentic reassurance of quality that is hard to replicate.
“Review volume remains incredibly important to consumers. There is no optimal number when it comes to review volumes: it depends on the site, product and category. However, considering web visitors exposed to 5,000+ reviews convert at a rate that’s 296.2% higher than those exposed to no reviews, it really is a case of the more the merrier.”