Goals for Discount Emails

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To really capitalize on the benefits of discount emails, though, your offers should be triggered based on customer behavior. If a customer has been browsing a specific product, for example, you could send them a discount code as a welcome.

As we touched on above, you can also send discount codes to customers who have abandoned their cart or on their previous purchases. It’s also common to automate discount emails to send if a certain amount of time has elapsed since a customer’s last purchases, whether it’s two weeks or two months. There are endless possibilities when it comes to tailoring discounts.


The goal of a discount email is simple: to encourage conversions by offering customers brazil phone number list savings on the products they’re most interested in. This makes tracking the success of your discount emails as simple as monitoring the conversion rate and click-through rate of the discount emails you send out. You can also look at average order value (AOV) and customer lifetime value (CLV) to see how discounts impact overall spending.

Tips for Setting Up Discount Emails
Discount emails that are triggered based on specific customer behaviors are much more effective than generic discount emails that are sent en masse to your entire email list.
Sending discount emails to customers who have already purchased a product from your store is a great way to reward your loyal customers and encourage their repeat business.