3 Tips for a good Institutional Video
Posted: Tue Feb 11, 2025 7:16 am
First of all, what is an institutional video?
An institutional video is a video made by a company to convey an internal message, promote its values, products and services and show the essence of its business to its members. It is made to visually and compactly convey the soul of the brand, both to customers and to members of the organization, being a way of strengthening the brand and for the public to identify with it.
Tip 1: Make a video that reflects your company's visual identity
Since it is a form of communication between your company and its lawyer database employees, it is important that the institutional video reflects the visual identity of your company to strengthen its organizational culture. In other words, the video should be designed to convey the values and behaviors desired by the company.
Visual identity is the entire set of visual elements that represent a brand and its values. It is directly linked to sensory marketing, marketing that stimulates our senses, in this case, vision. Having a well-designed visual identity is essential to convey the essence of your company to consumers and employees and to make it memorable to the public in a simple way, such as by associating it with a specific color. In the case of an institutional video, it is no different: the appearance of the video conveys a message about your company to the target audience — in addition to what is being written or said — and it is essential that it is aligned with your values.
If the visual identity is not aligned with what the company wants to express, the video may not achieve its ultimate goal, making it an aimless effort. On the other hand, if it is used well, the video will add more value to the business and allow viewers to be more impacted. This way, they will be able to have a better understanding of the message being conveyed and the identity of the company as a whole. Therefore, it is important to have a well-designed visual identity present in your institutional video.
Tip 2: Make a good plan
When thinking about making an institutional video, you must first plan your content. First of all, it is important to define your objective, where, what and how you want to achieve the desired end, making it clear who you want to reach and what message you want to convey.
One of the first steps in this planning is defining the target audience. An institutional video can be aimed at customers, visitors, employees or various other groups of interest to the company.
For customers, a video like this can be used to build trust and show how your business works. For investors, it can help convey the company's unique features and enhance its results.
Creating a script is also essential, as it will allow for a more solid structure, as well as alignment with the entire team that will participate in the production of the video. With it, people will have a clear objective to be achieved, with a clear and effective basis of what should be in the video, which prevents content from being forgotten and makes it easier to review.
An institutional video is a video made by a company to convey an internal message, promote its values, products and services and show the essence of its business to its members. It is made to visually and compactly convey the soul of the brand, both to customers and to members of the organization, being a way of strengthening the brand and for the public to identify with it.
Tip 1: Make a video that reflects your company's visual identity
Since it is a form of communication between your company and its lawyer database employees, it is important that the institutional video reflects the visual identity of your company to strengthen its organizational culture. In other words, the video should be designed to convey the values and behaviors desired by the company.
Visual identity is the entire set of visual elements that represent a brand and its values. It is directly linked to sensory marketing, marketing that stimulates our senses, in this case, vision. Having a well-designed visual identity is essential to convey the essence of your company to consumers and employees and to make it memorable to the public in a simple way, such as by associating it with a specific color. In the case of an institutional video, it is no different: the appearance of the video conveys a message about your company to the target audience — in addition to what is being written or said — and it is essential that it is aligned with your values.
If the visual identity is not aligned with what the company wants to express, the video may not achieve its ultimate goal, making it an aimless effort. On the other hand, if it is used well, the video will add more value to the business and allow viewers to be more impacted. This way, they will be able to have a better understanding of the message being conveyed and the identity of the company as a whole. Therefore, it is important to have a well-designed visual identity present in your institutional video.
Tip 2: Make a good plan
When thinking about making an institutional video, you must first plan your content. First of all, it is important to define your objective, where, what and how you want to achieve the desired end, making it clear who you want to reach and what message you want to convey.
One of the first steps in this planning is defining the target audience. An institutional video can be aimed at customers, visitors, employees or various other groups of interest to the company.
For customers, a video like this can be used to build trust and show how your business works. For investors, it can help convey the company's unique features and enhance its results.
Creating a script is also essential, as it will allow for a more solid structure, as well as alignment with the entire team that will participate in the production of the video. With it, people will have a clear objective to be achieved, with a clear and effective basis of what should be in the video, which prevents content from being forgotten and makes it easier to review.