A good music video can attract not only new fans, but also many views, and in the age of viral videos, it greatly increases your chances of making your video recognized by everyone and everywhere. There are several ways to win over an audience, and music videos are one of them, so you can increase your reach and reach new audiences.
It can be said that the first artists to combine their music with a video were the Beatles. They wanted to innovate and do something different from the usual, which was filming a performance and using this recording as a “clip”. Together with director Richard Lester, they created the clips for Help! and A Hard Day's Night .
Music videos really became popular in the 1980s with the rcs database emergence of MTV. From then on, there was no turning back.
Express your essence
Combining your music with visual elements is always a very smart strategy. Setting your idea within an audiovisual vision is extremely important to ensure that the message is as clear as possible. Your audience needs to be able to interpret the message that the video wants to convey, and so the better established your idea and concepts are, the easier it will be to understand that message.
Music videos are also seen as a form of marketing . In this way, the artist can build the image he wants about himself within the work. The narrative used can change the way a musician is seen by the public. It is his advertising.
One of the most historic music videos of all time was born precisely from this ideal of constructing an image within a message to be conveyed. Michael Jackson's "Thriller" came about after the singer wanted a horror setting for the audiovisual work. He wanted to have a monstrous appearance and with the entire setting of the video and himself, this purpose was achieved.
Furthermore, it was an investment in the product. At almost 14 minutes long, the music video for “Thriller” was the most expensive produced by the industry to date. The production cost was estimated at US$500,000 at the time. But this investment yielded a spectacular return. Until the music video was released, the album containing the song was selling below expectations.
The video for “ Thriller ” doubled the album’s sales in a matter of days. Consequently, Michael Jackson won every possible award for the album, which became the most popular in music history, with over 100 million copies sold worldwide. In the US, there are 33 platinum albums in total. Without a doubt, the video put him firmly in the top echelon of music.
The idea behind a music video has always been to make an impact. It also increases your reach. One of the best ways to gain new fans is through an interesting audiovisual piece. So, if you want more people to know you and share your product with others, start considering music videos as a great resource for this.
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