Do not add the same keyword as both positive and negative
Posted: Tue Feb 11, 2025 4:52 am
Showing up to these users is a waste of ad budget because they will most likely ignore the ad and lower its CTR, or click on it but not make a purchase since you don't offer what they are looking for.
By adding "adult" and "tree" as negative keywords, you're telling Google Ads that your ad shouldn't be displayed for those types of queries.
How do negative keywords work?
Negative keywords work differently than regular “positive” keywords. They require an exact match.
Normally, Google automatically associates variations of a keyword with the same query, but this is not the case for negative keywords.
A normal query with all three keywords can be quite restrictive, because Google gives high priority to results that include all three keywords.
By adding OR and parentheses you can broaden your indonesia telegram data earches and get better results.
For example :
Google boolean search operator OR
This will return results for both the Football League and the Football League.
Use the negative sign to exclude a specific keyword or a number of them
mot clé 1 -mot clé 2
Or, exclude a certain number of keywords:
mot clé 1 -mot clé 2 -mot clé 3 -mot clé 4
This will exclude other terms you don't want to see.
For example, if you're searching for a term that's also associated with a brand or sports team, you can remove searches related to it by excluding the words altogether.
You can also use it to remove exact match expressions using the quotes you learned earlier.
For example :
exclude terms with search operators.
By adding "adult" and "tree" as negative keywords, you're telling Google Ads that your ad shouldn't be displayed for those types of queries.
How do negative keywords work?
Negative keywords work differently than regular “positive” keywords. They require an exact match.
Normally, Google automatically associates variations of a keyword with the same query, but this is not the case for negative keywords.
A normal query with all three keywords can be quite restrictive, because Google gives high priority to results that include all three keywords.
By adding OR and parentheses you can broaden your indonesia telegram data earches and get better results.
For example :
Google boolean search operator OR
This will return results for both the Football League and the Football League.
Use the negative sign to exclude a specific keyword or a number of them
mot clé 1 -mot clé 2
Or, exclude a certain number of keywords:
mot clé 1 -mot clé 2 -mot clé 3 -mot clé 4
This will exclude other terms you don't want to see.
For example, if you're searching for a term that's also associated with a brand or sports team, you can remove searches related to it by excluding the words altogether.
You can also use it to remove exact match expressions using the quotes you learned earlier.
For example :
exclude terms with search operators.