Press releases, news, "Who are we?" page
A competitor will talk about what is important to them. So, the way a competitor talks about themselves gives a good insight into how they see themselves and how they want their audience to see them. So this is of interest to you.
Most large companies have a press section on their website. Press releases are used to announce new products, new hires, internal changes, all of which are essential information for competitive intelligence.
It's likely that no one reads press releases as much as their competitors!
Also review the “About Us” pages, and set an alert for changes on the “Team” pages, as these may indicate new hires. These changes may signal an expansion or internal management shakeup, which may india telegram data reveal certain information.
As we've already mentioned, use the Brand Monitoring tool to find out what industry news publications are saying about your competitors:
mentions
Social Media Channels
As an extension of press releases, social media is an ideal channel to monitor what a competitor is talking about as part of competitive intelligence:
What is the pace of posting and what times of day generate the most interest?
Are there influencers talking about your competitor, which would indicate influencer marketing?
The Social Media Tracker tool can track your account and provide a comparison with a variety of major competitors:
main competitors social networks
Scroll down to the graph that shows you the ratio of different types of content published.
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