Which would indicate influencer marketing?
Posted: Tue Feb 11, 2025 3:53 am
If their growth were to decline despite favorable economic conditions, this could be an opportunity to take advantage of it and gain market share. Or we should look at why their business is declining, and what is wrong with the product or the brand.
Knowing your competitors' main traffic sources will allow you to benchmark your efforts and know if you are investing in the right areas or if you should consider changing your marketing strategy:
In Semrush .Trends Traffic Analysis tool we find a breakdown of the top traffic sources for competitors:
traffic by sources
Note that Coinbase has seen significant growth in direct traffic since October 2020. This could be a sign of a PR investment or a big news story that has impacted the industry. It could also mean that their brand name has become known after an investment in brand awareness.
Look for brand mentions and any news in the Brand france telegram data Monitoring tool in October and November to find an explanatory element.
Keyword analysis is also necessary to find the main sources of traffic
The Keyword Opportunities tool will give you insights into keywords you may have overlooked. By adding your site to the comparison with your competitors, you get an overview of the keywords they are ranking for and the ones you are missing out on:
keyword possibility
Coinbase missed opportunities with coingecko and bittrex. Two very competitive terms. And bittrex is the easier of the two, as indicated by the much lower CPC (as well as the difficulty rating).
When comparing to your competitors, backlinks are a key metric to assess whether you can compete in the market. Or if you need to find other channels and be more creative in your marketing strategy.
Knowing your competitors' main traffic sources will allow you to benchmark your efforts and know if you are investing in the right areas or if you should consider changing your marketing strategy:
In Semrush .Trends Traffic Analysis tool we find a breakdown of the top traffic sources for competitors:
traffic by sources
Note that Coinbase has seen significant growth in direct traffic since October 2020. This could be a sign of a PR investment or a big news story that has impacted the industry. It could also mean that their brand name has become known after an investment in brand awareness.
Look for brand mentions and any news in the Brand france telegram data Monitoring tool in October and November to find an explanatory element.
Keyword analysis is also necessary to find the main sources of traffic
The Keyword Opportunities tool will give you insights into keywords you may have overlooked. By adding your site to the comparison with your competitors, you get an overview of the keywords they are ranking for and the ones you are missing out on:
keyword possibility
Coinbase missed opportunities with coingecko and bittrex. Two very competitive terms. And bittrex is the easier of the two, as indicated by the much lower CPC (as well as the difficulty rating).
When comparing to your competitors, backlinks are a key metric to assess whether you can compete in the market. Or if you need to find other channels and be more creative in your marketing strategy.