Have multiple CTAs or unambiguous CTAs
Posted: Tue Feb 11, 2025 3:09 am
BOFU Content Example
The most common form of content for the conversion phase is email marketing. With emails, you directly reach a potential customer who has signed up for your mailing list. They have already shown interest in your product; you just need to convince them to take action.
An example of BOFU content would be a landing page about your special leather shoe softener. This landing page should contain a clear CTA, a list of the benefits of your shoe softener, and compelling offers that entice the user to click the “buy” button.
Measuring Content Success
It’s important to create the right content and publish it in the right places, but you also need to measure its success. Once you start publishing content, you need to add a plan to track its performance.
Schedule monitoring of your content at regular intervals after it greece telegram data goes live so you can assess its impact. Look at specific metrics that are relevant to your content types, such as share of voice for blog posts, engagement levels for social posts, open rate for emails, and bounce rate for landing pages.
To get this information, you can use data tools like Google Analytics and Semrush. Tools like Keyword Strategy Builder will help you track the rankings of the content on the pages you create, while Social Media Tracker will monitor comments, shares, and what your competitors are posting on social media.
Key takeaways
Your content plan is an important part of developing engaging content that converts. No matter where your customers are in the marketing funnel, you need to be able to deliver content that properly illustrates the purpose of your brand and product.
Create a content plan that focuses on each stage of the funnel, and conduct research to better understand where your audience is and what they're interested in. With a little planning and a lot of effort, you'll see a real change in the quality and reception of your content.
The most common form of content for the conversion phase is email marketing. With emails, you directly reach a potential customer who has signed up for your mailing list. They have already shown interest in your product; you just need to convince them to take action.
An example of BOFU content would be a landing page about your special leather shoe softener. This landing page should contain a clear CTA, a list of the benefits of your shoe softener, and compelling offers that entice the user to click the “buy” button.
Measuring Content Success
It’s important to create the right content and publish it in the right places, but you also need to measure its success. Once you start publishing content, you need to add a plan to track its performance.
Schedule monitoring of your content at regular intervals after it greece telegram data goes live so you can assess its impact. Look at specific metrics that are relevant to your content types, such as share of voice for blog posts, engagement levels for social posts, open rate for emails, and bounce rate for landing pages.
To get this information, you can use data tools like Google Analytics and Semrush. Tools like Keyword Strategy Builder will help you track the rankings of the content on the pages you create, while Social Media Tracker will monitor comments, shares, and what your competitors are posting on social media.
Key takeaways
Your content plan is an important part of developing engaging content that converts. No matter where your customers are in the marketing funnel, you need to be able to deliver content that properly illustrates the purpose of your brand and product.
Create a content plan that focuses on each stage of the funnel, and conduct research to better understand where your audience is and what they're interested in. With a little planning and a lot of effort, you'll see a real change in the quality and reception of your content.