Increase awareness
So this means that the goals you set for your content might include:
The number of leads generated
Organic traffic
Social reach and engagement
Impact on brand visibility
When we think about content, we’re often unwittingly drawn to blog posts as the go-to format. However, in recent years, we’ve seen a real shift towards a broader use of different types of content. We’re going to explore 10 content formats that are perfect for B2B brands as part of their content marketing strategy. But be careful not to focus too much on the format from the start.
When you first work on format in content marketing, you often find australia telegram data that you limit your creativity. Instead, take a story-driven approach and start by asking yourself what you want to communicate to your audience. Then, think about the most effective way to do it.
Blog Posts
Blog posts are the backbone of most content marketing strategies, and this is especially true for B2B brands. Marketers who prioritize blogging efforts for business purposes are 13 times more likely to see a positive ROI , which is because a blog:
Is an accessible content marketing format, with a low barrier to entry.
Can generate significant amounts of organic traffic when this content ranks well in search engines.
Helps you effectively educate your audience through content.
If you want to see some examples of B2B blogging done well, take the time to check it out.
- Board index
- All times are UTC
- Delete cookies
- Contact us