Characteristics of BtoB Marketing

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Many frameworks can be used in both BtoB and C, but in BtoB, the customer purchasing decision-making process is longer and more complex, so the way frameworks are used may differ. For example, the famous marketing framework "3C analysis" analyzes from three perspectives: Customer (market/customer), Competitor, and Company, but in BtoB, "6C analysis" that adds the 3C of the customer company may be used. In this article, we will explain frameworks that are often used in BtoB marketing, taking into account usage scenarios and points to note that are unique to BtoB.

Basic steps and framework for BtoB marketing
It is a good idea to think of the BtoB marketing process along the lines of the "R-STP-MM-IC" process proposed by the well-known American management scholar Kotler. "R-STP-MM-IC" is an acronym for Research-Segmentation/Targeting/Positioning-MarketingMix-Implementation-Control, and can be divided into a strategy planning process in which you select the market your company should target and think about a strategy, and a tactical implementation process in which you execute the tactics you have set up.

R-STP-MM-IC Flow BtoB Marketing
In this article, we will introduce frameworks that can be used oman consumer email list for environmental analysis (R), strategy planning (STP), and measure planning (MM), which are necessary for the strategy planning process of BtoB marketing. This article also provides a detailed explanation

of how to create a strategy for BtoB marketing , so please refer to it.