Optimizing marketing overall | Konica Minolta, Inc.
Posted: Sun Feb 02, 2025 9:13 am
Success in marketing is not just about advertising and promotion, but the key is overall optimization. This means optimizing each stage of marketing activities. From the generation of leads to sales negotiations and orders, it is necessary to identify bottlenecks and areas for improvement and take effective action throughout the entire process. Based on this idea, mexico consumer email list electronics manufacturer Konica Minolta, Inc. is carrying out the following marketing activities.
1. Data-based activities
Modern marketing is important to be data-driven, so accurate marketing strategies are formulated using various data such as inside sales and sales activities and transaction records with customers.
2. Clarifying conditions
By clearly setting the conditions and rules for marketing activities, the understanding among stakeholders can be unified, allowing for smooth implementation. In addition, clear conditions and rules make it easier to flexibly review and improve according to the situation.
3. Marketing aiming for overall optimization
The main mission of a marketing organization is to generate leads, but that alone is not enough. In order to maximize LTV (Life Time Value), it is also necessary to focus on solving problems in inside sales and sales.
1. Data-based activities
Modern marketing is important to be data-driven, so accurate marketing strategies are formulated using various data such as inside sales and sales activities and transaction records with customers.
2. Clarifying conditions
By clearly setting the conditions and rules for marketing activities, the understanding among stakeholders can be unified, allowing for smooth implementation. In addition, clear conditions and rules make it easier to flexibly review and improve according to the situation.
3. Marketing aiming for overall optimization
The main mission of a marketing organization is to generate leads, but that alone is not enough. In order to maximize LTV (Life Time Value), it is also necessary to focus on solving problems in inside sales and sales.