Good example: Technology stories and technology history
Posted: Sun Feb 02, 2025 6:50 am
The microblogging service Twitter is wrongly used by many members primarily as a quick link launcher. Interaction and (almost) real-time dialogue as well as networking through shared interests can be achieved here like in hardly any other social network. This has been the case since the character limit was raised from 140 to 280 characters.
Of course, Twitter accounts can also be used very specifically, for example for service purposes or as a pure information channel. But here too, content consistency, recognizable benefits and a common thread to which each individual piece of content can be tied form the basis for successful communication.
The decisive factor here for each individual tweet is its content twitter data value for the followers, and many factors determine how much attention and response an account receives. A potential new follower doesn't just look at the short bio, but usually also at the latest tweets from an account.
The tweets are in English because they appeal to an international audience, but the company is from Germany: Siemens uses lots of pictures and videos to tell stories from all over the world, introduce people and projects, and also address historical topics.
Reports from the company and about its own products are often linked to overarching goals and values such as sustainability. Hashtags are used for classification and in turn form their own narrative threads.
… and on other platforms?
During my research, I observed the following, and this probably won't surprise you: Those who stand out on one platform with good stories and a clear common thread also do so on others. The people mentioned in the examples can also be found on other websites of their own and in other social networks, and a networked view across multiple platforms is worthwhile for all of them.
Whether you run a Facebook fan page for your company or share content and tell stories on LinkedIn, to name just two more examples: the principles of storytelling apply to all media, although platform-specific forms and circumstances must of course be taken into account, as must different target groups (and needs).
I hope that this short series on storytelling and the insights into my approach will help you if you want to further develop your communication and tell your own stories.
Of course, Twitter accounts can also be used very specifically, for example for service purposes or as a pure information channel. But here too, content consistency, recognizable benefits and a common thread to which each individual piece of content can be tied form the basis for successful communication.
The decisive factor here for each individual tweet is its content twitter data value for the followers, and many factors determine how much attention and response an account receives. A potential new follower doesn't just look at the short bio, but usually also at the latest tweets from an account.
The tweets are in English because they appeal to an international audience, but the company is from Germany: Siemens uses lots of pictures and videos to tell stories from all over the world, introduce people and projects, and also address historical topics.
Reports from the company and about its own products are often linked to overarching goals and values such as sustainability. Hashtags are used for classification and in turn form their own narrative threads.
… and on other platforms?
During my research, I observed the following, and this probably won't surprise you: Those who stand out on one platform with good stories and a clear common thread also do so on others. The people mentioned in the examples can also be found on other websites of their own and in other social networks, and a networked view across multiple platforms is worthwhile for all of them.
Whether you run a Facebook fan page for your company or share content and tell stories on LinkedIn, to name just two more examples: the principles of storytelling apply to all media, although platform-specific forms and circumstances must of course be taken into account, as must different target groups (and needs).
I hope that this short series on storytelling and the insights into my approach will help you if you want to further develop your communication and tell your own stories.