Case Studies: ROI in Content Marketing Actions
Posted: Sun Feb 02, 2025 6:46 am
Let’s look at real-world examples that show how ROI is calculated in content marketing . They demonstrate the practical importance of this calculation. For example, Brasil Telecom conducted an ROI study in 2008. This study took place in the telecommunications sector and highlighted the impact of these strategies.
In Brasília, DF, a qualitative study was conducted. Professor Inácio Alves Torres supervised this work. It was a detailed process of data collection and analysis. This research showed something interesting: 80% of marketing professionals use metrics to evaluate performance. However, only 43% actually measure the ROI of content marketing, according to the Content Marketing Institute, in 2020.
Blogs are widely used in switzerland email list content strategies. They help educate readers and build strong relationships. In addition to blogs, rich materials, videos, social networks and email marketing also stand out. All of these can bring great success in content marketing. The formula for calculating ROI is: (Revenue generated - Content marketing cost) / Content marketing cost .
Measuring ROI can be difficult because of the complexity of some metrics. However, tracking engagement, shares, comments, and unique visitors is essential. In addition, it is important to know the costs of operations and content production for an accurate calculation.
Making mistakes when calculating ROI can lead to bad decisions. That’s why having a specialized team is crucial. This way, companies can improve their returns and demonstrate the importance of content marketing strategies. This case study is very relevant for those who work with large companies and need to justify media investments.
In addition to Brasil Telecom, other companies have also achieved great results with content marketing:
Optum spent less than $1 million on marketing and secured $52 million in contracts, while increasing website traffic by 475%.
Rasmussen College saw a 256% increase in conversions after they improved their mobile site with A/B testing.
Following a list segmentation strategy in email marketing has seen a significant increase in open and click-through rates. This has helped build trust and loyalty.
These cases show that measuring ROI carefully is essential. This allows you to adjust and optimize your content strategies. This way, you can ensure significant and consistent returns over the years.
How Go Up Digital Can Help
Go Up Digital is an expert in digital marketing. We help clients increase and measure the return on investment in their content campaigns. Our work is done through personalized services that deliver incredible results for every type of business.
Our ROI Experiences
We are familiar with the specificities of each market, including São Paulo. The digital advertising sector is very competitive here. To stand out, we use strategies such as SEO, Content Marketing, Email Marketing and PPC. This allows us to reach the right audience and improve ROI.
The services we offer include personalized ads, advanced targeting, and A/B testing. We also provide conversion tracking. All of this increases engagement and improves conversion rates. As a result, our clients’ ROI improves significantly.
Services Offered
We have a wide range of services tailored to each client. The services we provide include:
SEO - To increase online visibility.
Content Marketing - We create content that attracts and engages the public.
Email Marketing - We send segmented emails to keep your audience engaged.
PPC (Pay-Per-Click) - We manage paid ads on Google Ads and social networks.
We also use ongoing analytics to continually improve our clients’ campaigns. We look at important metrics like conversion rate and CPC. We then make adjustments and follow market trends to achieve the best results.
In Brasília, DF, a qualitative study was conducted. Professor Inácio Alves Torres supervised this work. It was a detailed process of data collection and analysis. This research showed something interesting: 80% of marketing professionals use metrics to evaluate performance. However, only 43% actually measure the ROI of content marketing, according to the Content Marketing Institute, in 2020.
Blogs are widely used in switzerland email list content strategies. They help educate readers and build strong relationships. In addition to blogs, rich materials, videos, social networks and email marketing also stand out. All of these can bring great success in content marketing. The formula for calculating ROI is: (Revenue generated - Content marketing cost) / Content marketing cost .
Measuring ROI can be difficult because of the complexity of some metrics. However, tracking engagement, shares, comments, and unique visitors is essential. In addition, it is important to know the costs of operations and content production for an accurate calculation.
Making mistakes when calculating ROI can lead to bad decisions. That’s why having a specialized team is crucial. This way, companies can improve their returns and demonstrate the importance of content marketing strategies. This case study is very relevant for those who work with large companies and need to justify media investments.
In addition to Brasil Telecom, other companies have also achieved great results with content marketing:
Optum spent less than $1 million on marketing and secured $52 million in contracts, while increasing website traffic by 475%.
Rasmussen College saw a 256% increase in conversions after they improved their mobile site with A/B testing.
Following a list segmentation strategy in email marketing has seen a significant increase in open and click-through rates. This has helped build trust and loyalty.
These cases show that measuring ROI carefully is essential. This allows you to adjust and optimize your content strategies. This way, you can ensure significant and consistent returns over the years.
How Go Up Digital Can Help
Go Up Digital is an expert in digital marketing. We help clients increase and measure the return on investment in their content campaigns. Our work is done through personalized services that deliver incredible results for every type of business.
Our ROI Experiences
We are familiar with the specificities of each market, including São Paulo. The digital advertising sector is very competitive here. To stand out, we use strategies such as SEO, Content Marketing, Email Marketing and PPC. This allows us to reach the right audience and improve ROI.
The services we offer include personalized ads, advanced targeting, and A/B testing. We also provide conversion tracking. All of this increases engagement and improves conversion rates. As a result, our clients’ ROI improves significantly.
Services Offered
We have a wide range of services tailored to each client. The services we provide include:
SEO - To increase online visibility.
Content Marketing - We create content that attracts and engages the public.
Email Marketing - We send segmented emails to keep your audience engaged.
PPC (Pay-Per-Click) - We manage paid ads on Google Ads and social networks.
We also use ongoing analytics to continually improve our clients’ campaigns. We look at important metrics like conversion rate and CPC. We then make adjustments and follow market trends to achieve the best results.