Three Keys to Success at El Buen Fin

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1. Adaptation to the local area
Mexican consumers look forward to this sale all year long, so stores are expected to offer huge discounts and attractive promotions. It is important for new e-commerce brands to quickly learn the local consumer trends and culture. It is also an opportunity to increase brand awareness, so special campaigns and limited-edition products are effective.

2. Providing a variety of payment methods
Approximately 60% of Mexican consumers prefer local debit card and cash-based payment methods. Internet and smartphone penetration is low in some areas, so providing cash payment options through Mexico's largest convenience store chains, such as OXXO and 7-Eleven, is essential, as it helps reach consumers who don't have bank accounts or credit cards.

3. Combating online fraud
Mexico is the second most cyber-attacked country in Latin America, which ghana consumer email list is why consumers place a high priority on online shopping safety. Having a reliable e-commerce platform and implementing security measures is key to giving consumers peace of mind.

Why is El Buen Fin important?
El Buen Fin is Mexico's second most important shopping event after Christmas. During this time, many retailers achieve sales that would not be possible at regular prices. It is also seen as an opportunity for growth in international business, as both domestic and foreign tourists attend the event in search of attractive discounts.



Bottom line: make the most of El Buen Fin!
El Buen Fin is a valuable opportunity for companies looking to enter or expand into the Mexican market. By understanding the peculiarities of the local market and offering payment methods and security measures that consumers can trust, you can greatly increase your chances of success. Don't miss out on this once-a-year opportunity to grow your business in Mexico!

Please consider d local for a seamless entry into Mexico's payment system.

With an eye on preparations for 2025 and beyond, let's take advantage of this once-a-year business opportunity and take a step toward El Buen Fin!