5 bad tricks, 3 theses and 9 ways to increase visibility for the one important message
Sooner or later, everyone has one: that one important message that must not be lost in the stream of daily news. It could be the announcement of an event that is particularly dear to your heart and that requires a minimum number of participants. A blog post of your own that should finally reach a larger readership. A project of your own that needs supporters. A new offer in your own portfolio or that of your employer or client that everyone should now know about. What can you do? How can you circumvent or bypass the usual mechanisms, at least once, so that everyone finds out about it?
decision support marking
I developed this little decision-making aid for tagging other bitcoin data people and profiles in posts - often in large numbers, but rarely useful. There is even more on the subject in this LinkedIn post.
As everyone knows, social media communication works mainly according to the principle of "pull instead of push". People pull the content they find interesting and click away what they are not interested in. If you confirm a contact in a social network, you know that you will see their status updates in the future. However, you do not automatically agree to receive push notifications in other ways. Exception: under very specific circumstances, which are known to be included in the basic functions and are therefore part of the mutual "contract". One such function is, for example, the event invitation on Facebook or XING. But even this should be used very sensitively and carefully. The line between "still interesting" and "already annoying" is fine for most users. Many people do not want to accept this, however, and come up with all sorts of ideas to draw attention to their offer.
Here are three popular tricks - each with a reason why you should definitely not do this. At the end of this article you will find effective alternatives to make your own messages visible.