Out of the Sender-Receiver Trap

[samiul123]

However, if the declared aim of a certain type of activity is to generate visible reactions or, for example, to trigger discussions under a post, and this simply does not work, unlike when comparing with other people, then despite careful analysis you will probably not find the answer in what is publicly visible. Because whoever does that is caught in the sender-receiver trap. However, everyone who looks at the publicly visible activities of a person (or company) and tries to act in a similar way - in other words: to send - inevitably falls into this trap.

A large part of social media consists of interaction. The algorithms work accordingly. This means that those who interact a lot with others, for example by liking and commenting on others' posts, but also by interacting directly, will see their posts more often. But the reverse is also true. You may have noticed that after a dialogue via private message on Facebook Messenger or LinkedIn, you have preferred to see the content of the other person for a while afterwards. In other words: those who only send out cryptocurrency data messages have already lost.

What we don't see in other people's public posts (examples):
Click-through rate/conversion: What effect do the posts actually have, for example in terms of clicks to further pages, but also in terms of strategic and sales goals?
Views: How many people actually saw the post?
Image: What effect does the personal brand strategy have in the short, medium and long term?
Direct reactions: What further interaction do the posts trigger, such as private messages, inquiries, recommendations…
What we also don’t know (examples):
What strategy is behind it and how well are the goals set out in it being achieved?
Which KPIs are set in each case?
How much effort does the implementation cost?
What (external and internal) resources are available?
Who else is involved, perhaps providing editorial support or even taking on large parts of the account maintenance?
What is the relationship between publicly visible and non-public interaction?
How well connected is the person – personally and digitally?
How much time does the person invest in relation to their own network, for example in private messages, messenger communication, personal contact via telephone, online meetings, meetings…