PPC helps you achieve your business goals
Posted: Sun Feb 02, 2025 5:05 am
This is often the most compelling reason to use PPC advertising: PPC can help you achieve a variety of business and marketing goals. These goals range from high-level brand exposure and thought leadership to hot lead submissions and ecommerce sales.
You can track almost any type of conversion goal, and PPC is a powerful tool for aligning your website traffic drivers with your end goal.
In the age of content marketing and thought leadership, canada consumer email list PPC can foster the middle ground that nurtures and supports the middle of the funnel by promoting content downloads, encouraging newsletter signups, contest entries, or even driving app downloads.
6. PPC is measurable and trackable
The main benefit of PPC advertising run through Google Ads is that it's easy to measure and track. Just use the Google Ads tool in combination with Google Analytics. There's no mystery to PPC performance. Statistics are readily available, letting you know how your campaigns are performing and what kind of traffic and results you're getting for your budget.
With other advertising and marketing channels, it's less clear how budgets are tied to direct results.
Sending PPC traffic to a dedicated landing page and tracking it to conversions with Google Analytics gives you a clear picture of the money you spend and the results it brings in terms of your end goal. Billboard or magazine ads just can't attribute sales in this way.
7. Quick Entry
Even if you're 10 years behind your competitors when you enter PPC marketing, you can get started quickly with a little optimization. This is a big difference from starting an SEO effort, which requires a lot of time and attention to get the same kind of positioning and traffic that Google Ads provides within minutes of starting.
Compared to other channels like email and organic social, it has the advantage of allowing you to target people outside of those who are already aware of your brand, and you're not limited to your existing followers or customer list. With PPC, you can immediately cast a wide net to find new prospects and customers. You can get started right away with minimal involvement from your development team, except for helping you set up conversion tracking and the necessary landing pages.
You can track almost any type of conversion goal, and PPC is a powerful tool for aligning your website traffic drivers with your end goal.
In the age of content marketing and thought leadership, canada consumer email list PPC can foster the middle ground that nurtures and supports the middle of the funnel by promoting content downloads, encouraging newsletter signups, contest entries, or even driving app downloads.
6. PPC is measurable and trackable
The main benefit of PPC advertising run through Google Ads is that it's easy to measure and track. Just use the Google Ads tool in combination with Google Analytics. There's no mystery to PPC performance. Statistics are readily available, letting you know how your campaigns are performing and what kind of traffic and results you're getting for your budget.
With other advertising and marketing channels, it's less clear how budgets are tied to direct results.
Sending PPC traffic to a dedicated landing page and tracking it to conversions with Google Analytics gives you a clear picture of the money you spend and the results it brings in terms of your end goal. Billboard or magazine ads just can't attribute sales in this way.
7. Quick Entry
Even if you're 10 years behind your competitors when you enter PPC marketing, you can get started quickly with a little optimization. This is a big difference from starting an SEO effort, which requires a lot of time and attention to get the same kind of positioning and traffic that Google Ads provides within minutes of starting.
Compared to other channels like email and organic social, it has the advantage of allowing you to target people outside of those who are already aware of your brand, and you're not limited to your existing followers or customer list. With PPC, you can immediately cast a wide net to find new prospects and customers. You can get started right away with minimal involvement from your development team, except for helping you set up conversion tracking and the necessary landing pages.