Keywords rank differently when searches are conducted in different geographic locations, especially if the keywords are about local businesses, organizations, or people.
Keywords like "auto mechanic," "dentist," and "plumber" often have local intent and you can expect results to vary depending on where you search.
When looking for a rank tracking tool, also consider whether it can track results from different regions, especially those relevant to your target market.
Google makes search results personalised
Google primarily tracks which results users tend to click and then hit the back button on. Google can do this whether or not you're logged into your Google account. And it can be even more difficult if you're logged out.
To unfollow, please follow these steps:
1. Log out of your Google account
2. Use private browsing or incognito mode in belarus consumer email list your web browser.
3. Add the URL parameter &pws=0, which tells Google to disable personalized web search results.
Ranking as a KPI
If you believe your keywords are ranking inconsistently, you can show your SEO client you rank #1 for their desired keywords, but when they search for those keywords in their own location or on their personal browser, the rankings may be different.
What you should pay attention to is not the ranking itself, but the trend. It is important to pay attention to changes in rankings regardless of the ranking.
Types of Rank Tracking Tools
Keyword ranking tools come in different forms and can be installed based on your installation type.
The three main types are:
1. Web Browser Plug-ins
2. Desktop Applications
3. Web-based SaaS Applications
Google shows different results depending on your location
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