The Power oftory-Driven Video Campaigns for Growth
Posted: Sat Feb 01, 2025 10:49 am
Perhaps it was all these things. The way sales reps show up matters to buyers. And in an increasingly digital and virtual world, it matters more than ever. Research from Gartner shows that time spent with a sales rep during the sales cycle has dropped to 5-6% on average. The rest of our buyers’ time is spent conducting product research, sifting through online reviews, and devising a purchase plan on their own.
With all this pointing to an extremely small gambling data south africa window of opportunity to influence a purchase, sellers must make a rapid impact when they finally get the opportunity to connect with a buyer. In the past, I’ve shared many tactics for connecting with buyers in an emotionally-connected way. Some examples include using empathy to get buyers to answer your toughest question, mastering the critical art of listening, connecting face-to-face, and personalizing your outreach.
Infusing personality into your sales motion is just as critical! This means showing up authentically as yourself, a human being, in a way that transcends the business conversation. Of course, I’m not suggesting you kick off your cold calls by sharing your weekend plans or political views with your prospects. But things like showcasing your quirkiness, your charming sense of humor, your knowledge of psychology or home cooking, your office background, or a whimsical story about your kids or pet, are scientifically proven to enhance your sales performance.
With all this pointing to an extremely small gambling data south africa window of opportunity to influence a purchase, sellers must make a rapid impact when they finally get the opportunity to connect with a buyer. In the past, I’ve shared many tactics for connecting with buyers in an emotionally-connected way. Some examples include using empathy to get buyers to answer your toughest question, mastering the critical art of listening, connecting face-to-face, and personalizing your outreach.
Infusing personality into your sales motion is just as critical! This means showing up authentically as yourself, a human being, in a way that transcends the business conversation. Of course, I’m not suggesting you kick off your cold calls by sharing your weekend plans or political views with your prospects. But things like showcasing your quirkiness, your charming sense of humor, your knowledge of psychology or home cooking, your office background, or a whimsical story about your kids or pet, are scientifically proven to enhance your sales performance.