The relationship between a brand and its audience is key to success, both for physical and online sales . Defining a company's Brand Persona is a very important task (if not the most important) in this journey of building lasting and true relationships with future customers.
As the name suggests, Brand Persona is the personification of the brand. In other words, a company is much more than a name, a symbol, or a logo. It is made up of a series of values, characteristics, sensations, and feelings that are perceived by consumers. The job of the Brand Persona is to represent all of these attributes, facilitating the process of identification and communication with the public. In this post, we will understand more about this and help you build the ideal persona for your business. Come!
The Brand Persona 's job is to represent all the belarus telegram screening attributes of a brand, facilitating the process of identification and communication with the public.
Any type of relationship needs to be based on identification and trust, right? When you think about your company's Marketing and Digital Marketing Strategies , can you visualize the relationship with your audience? If this item is not yet a priority in your planning, perhaps it is time to redo it.
By understanding that the success of your brand is directly related to the way you relate to consumers and potential consumers, developing a Brand Persona becomes increasingly useful .
WHAT IS BRAND PERSONA?
A strategy widely used by companies that have Content Marketing as a guide, the Brand Persona is a fictional character, created with the intention of representing the brand.
By personifying the company, it begins to have a tone of voice, its own style, values and specific habits. All of these characteristics serve as a guide for the marketing team to direct communications: social media, internal marketing, advertisements, emails, events, etc.
Through this strategy, all people responsible for representing the brand are aligned, making communication much more consistent and fluid.
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