Content Marketing from A to Z: the definitive guide to best practices
Posted: Sat Feb 01, 2025 9:35 am
What is Content Marketing and what is it for?
Content marketing is a strategic methodology that unifies marketing and communication actions in order to attract potential leads, through the creation of relevant and valuable content (articles, videos, ebooks, live broadcasts and posts on social media).
Much more than SEO, content marketing strategies must rely on delivering invaluable value in terms of information, and it is (without a doubt) one of the main organic ranking factors in the Digital Marketing scenario – as well as being a favorite of inbound marketing, right?
How and when to apply content marketing strategies?
Content marketing strategies fit and should be austria telegram screening applied to all stages of the lead conversion funnel, represented by the image below with its respective stages:
In the acquisition phase, marketing and communication strategies are focused on making the target aware of the existence and intention of your brand – and the production of top-of- funnel content , that is, content that seeks to provide initial responses to the leads' pain points, is essential.
In the activation phase , the objective is to captivate the audience attracted to your content, and at this time, investing in programmatic media with a focus on remarketing, as well as setting up an assertive marketing rule (by the way, we wrote a really cool article about marketing automation rules , it's worth reading), are invaluable tips!
If the lead has reached the retention stage , this means that it qualifies as a potential lead (whether for purchase, as a disseminator or as someone interested in consuming your educational material), therefore, marketing strategies that aim at omnichannel (multi-channel) integration are very effective for this occasion – inviting the lead that interacts with your blog article to check out your YouTube channel, for example, is really cool!
The long-awaited sales phase is the CEOs' favorite (lol), and it is also based on the importance of communicating with the lead, who, in this case, is already at the bottom of the funnel. For this stage, actions focused on UX ( user experience), insertion of content throughout the purchase journey and even transactional emails focused on cart recovery, need to be built with a focus on lightness (so as not to be annoying to the point of making the lead give up on the purchase) and conversion.
Content marketing is a strategic methodology that unifies marketing and communication actions in order to attract potential leads, through the creation of relevant and valuable content (articles, videos, ebooks, live broadcasts and posts on social media).
Much more than SEO, content marketing strategies must rely on delivering invaluable value in terms of information, and it is (without a doubt) one of the main organic ranking factors in the Digital Marketing scenario – as well as being a favorite of inbound marketing, right?
How and when to apply content marketing strategies?
Content marketing strategies fit and should be austria telegram screening applied to all stages of the lead conversion funnel, represented by the image below with its respective stages:
In the acquisition phase, marketing and communication strategies are focused on making the target aware of the existence and intention of your brand – and the production of top-of- funnel content , that is, content that seeks to provide initial responses to the leads' pain points, is essential.
In the activation phase , the objective is to captivate the audience attracted to your content, and at this time, investing in programmatic media with a focus on remarketing, as well as setting up an assertive marketing rule (by the way, we wrote a really cool article about marketing automation rules , it's worth reading), are invaluable tips!
If the lead has reached the retention stage , this means that it qualifies as a potential lead (whether for purchase, as a disseminator or as someone interested in consuming your educational material), therefore, marketing strategies that aim at omnichannel (multi-channel) integration are very effective for this occasion – inviting the lead that interacts with your blog article to check out your YouTube channel, for example, is really cool!
The long-awaited sales phase is the CEOs' favorite (lol), and it is also based on the importance of communicating with the lead, who, in this case, is already at the bottom of the funnel. For this stage, actions focused on UX ( user experience), insertion of content throughout the purchase journey and even transactional emails focused on cart recovery, need to be built with a focus on lightness (so as not to be annoying to the point of making the lead give up on the purchase) and conversion.