2018: Time for Data Driven Influencer Marketing

[bappymohammad]

Measuring is a must
Combining purely quantitative factors with qualitative elements (fundamental when we talk about relationships and content) makes measurement in influencer marketing a hot topic. For many brands, this difficulty in evaluating remains one of the most significant obstacles to whether or not to launch structured campaigns.

In 2018, as business commitments and budgets increase, measuring key growth of the overseas chinese in canada performance indicators (KPIs) and return on investment (ROI) will become essential.

The advice is to work well a priori, evaluating pre-established objectives and the relative indicators, so as to clarify possible problems at the outset. The evolution of influencer marketing platforms and tools give great help in this sense, allowing you to be very careful even in the measurement phase.

Measuring is not just about evaluating the performance of campaigns. Insights are also factors of enormous value in the development of the campaign and all related activities.

As with much of digital communication, it is time, even in influencer marketing, to be guided by data . Concept, identification and selection of influencers: there are many project steps that can benefit from the support of big data, leading us to make more objective and user-oriented decisions and, therefore, better ones.

Which figures to involve? What type of content to create? On which channel? The answers lie in the data itself and in their correct reading.

There is no point in having an evocative image created by an influencer if the ones that perform best on his audience see his presence in the image itself, for example.

No intuition or sensation, it is the reality of the data that commands .