Consumer behavior in the post-pandemic world
Posted: Sat Feb 01, 2025 8:08 am
Convenience, value and availability! These are the main trends that dictate consumer behavior right now. Thanks to the pandemic, people's needs have changed. As well as what they value.
But, contrary to what many imagined, the physical store still plays an important role in the purchasing process.
Therefore, the “customer journey” must bring a mix of both worlds: digital and real . In other words, the strategy must be omnichannel.
Calm down. If you are confused about the terms: consumer behavior, purchasing process and customer journey, we are going to explain them all .
In addition to this, we will show you how to create an gambling data portugal omnichannel strategy , that is, how to have all customer contact points integrated, with the help of Google Maps Platform.
In this article you will find:
What is consumer behavior?
Consumer behavior and the purchasing decision process
Consumer behavior in the pandemic
Company profile (Google My Business)
consumer behavior 02
What is consumer behavior?
Before we delve into the changes that the Covid-19 pandemic has brought about in consumer behavior, let’s understand what it means.
A valuable concept for Marketing: consumer behavior is the sum of attitudes, habits and perceptions of groups and individuals towards brands and products.
In other words, everything that influences the selection, purchase, use and even disposal of products, services and ideas, according to marketing professor Michael R. Solomon.
Among the factors that influence consumer behavior are: cultural, social, personal, demographic, psychological and situational factors.
But the most important thing is to understand that consumer behavior is the key to knowing your customers better and fully satisfying their needs, and therefore, being more successful in sales.
But, contrary to what many imagined, the physical store still plays an important role in the purchasing process.
Therefore, the “customer journey” must bring a mix of both worlds: digital and real . In other words, the strategy must be omnichannel.
Calm down. If you are confused about the terms: consumer behavior, purchasing process and customer journey, we are going to explain them all .
In addition to this, we will show you how to create an gambling data portugal omnichannel strategy , that is, how to have all customer contact points integrated, with the help of Google Maps Platform.
In this article you will find:
What is consumer behavior?
Consumer behavior and the purchasing decision process
Consumer behavior in the pandemic
Company profile (Google My Business)
consumer behavior 02
What is consumer behavior?
Before we delve into the changes that the Covid-19 pandemic has brought about in consumer behavior, let’s understand what it means.
A valuable concept for Marketing: consumer behavior is the sum of attitudes, habits and perceptions of groups and individuals towards brands and products.
In other words, everything that influences the selection, purchase, use and even disposal of products, services and ideas, according to marketing professor Michael R. Solomon.
Among the factors that influence consumer behavior are: cultural, social, personal, demographic, psychological and situational factors.
But the most important thing is to understand that consumer behavior is the key to knowing your customers better and fully satisfying their needs, and therefore, being more successful in sales.