Google October 2023 Update: What you need to know and how to adapt
Posted: Sat Feb 01, 2025 4:52 am
Google has finally completed the rollout of the much-awaited search update in October 2023. This update aims to improve search rankings by prioritizing high-quality content.
After weeks of gradual rollout, Google's latest search algorithm update was completed on October 19.
Initially announced on October 5, this Google update was highly anticipated by the SEO community and professionals , precisely because it causes significant changes in search rankings, much like previous updates.
The main goal of core updates is to adjust the core search algorithms to promote increasingly authoritative, useful, and high-quality content while decreasing the visibility of low-quality sites.
Impact on Google Rankings and Searches
Impact on Rankings and Searches
Google core updates often cause turbulence in search rankings, which can last until the next update.
This means that some sites may brazil email list experience an increase in visibility and traffic, while other sites, including large portals, may experience a drop in their rankings.
During this Google update period, it is common to see daily fluctuations in search results as Google's algorithms process the changes.
Patience, consistency in updates and monitoring of the website's analyses and metrics are recommended.
For sites that have been negatively impacted, Google advises:
Content review
User Experience
Speed and performance
Identifying areas for improvement by adding high-quality content or tweaking your site can be critical to your website's recovery, which is why following the guidelines is so important.
Purpose of Google update
Google releases core updates to improve search quality and thwart attempts to manipulate rankings through questionable SEO practices. These updates help to highlight trustworthy and authentic content.
If you are doing any of these actions below:
Black hat
Spam
Toxic Backlinks
Duplicate, plagiarized or low-value content
It’s very likely that your site will be penalized in the short to medium term. Google typically releases several core updates throughout the year, each focusing on different ranking factors and with varying levels of impact.
Best Practices for Adapting
For developers and publishers concerned about core updates, here are some best practices and guidelines:
Focus on creating useful, fact-based content that establishes your authority and expertise.
Optimize your website to provide a positive experience for users, regardless of the device they are using.
Conduct regular analysis of search and website performance.
Make incremental improvements over time, rather than reacting only during updates.
Remember that high-quality content and well-built websites pay off in the long run.
If you are going to buy backlinks, do not buy from sites that promise hundreds of backlinks for a low price, research to buy quality backlinks .
While core updates may bring uncertainty at this time, their goal is to improve the quality of searches on Google.
With continued refinement and valuable content, websites can expect to maintain their visibility even during major algorithm changes and Google updates, so don't be discouraged if your website's traffic has dropped, it's normal for this to happen while the changes are taking place and being stabilized.
Google October 2023 Updates: Impact on Search Rankings
Google Updates October 2023
Google's recent search algorithm updates, launched in October 2023, are causing turbulence in search results in Brazil and around the world . There are thousands of people with institutional websites, e-commerce or review sites apprehensive about this month's results.
These updates, known as “spam update” and “ core update ” , have a significant impact on website rankings and visibility.
SEO professionals and website owners are reacting strongly to the changes seen in rankings.
Reports suggest that tracking tools are recording considerable volatility, suggesting the impact of ongoing updates.
It’s important to note that these two updates are happening simultaneously, which can lead to debate and uncertainty in the SEO community.
Changes in Google's ranking algorithms have direct repercussions on the visibility and organic traffic of websites, requiring adaptations in optimization strategies.
To deal with these changes and mitigate their negative effects, it is crucial that SEO , webdesign and digital marketing professionals closely monitor search results on a daily basis, to analyze the impact of the updates on their own websites and implement the best practices recommended by Google.
Google Guidelines: The Power of EEAT in Ranking Websites
The Power of EEAT in Ranking Websites
In an increasingly intense and constantly evolving SEO scenario, understanding and applying Google's guidelines is the biggest step for a website to be successful or a company to reach the top of searches.
A concept that emerged last year and has been shaking up the internet is EEAT , which stands for “Experience, Expertise, Authority and Trustworthiness ” (in Portuguese).
Google, always seeking to improve the quality of search results, therefore introduced EEAT into its Search Quality Guidelines.
After weeks of gradual rollout, Google's latest search algorithm update was completed on October 19.
Initially announced on October 5, this Google update was highly anticipated by the SEO community and professionals , precisely because it causes significant changes in search rankings, much like previous updates.
The main goal of core updates is to adjust the core search algorithms to promote increasingly authoritative, useful, and high-quality content while decreasing the visibility of low-quality sites.
Impact on Google Rankings and Searches
Impact on Rankings and Searches
Google core updates often cause turbulence in search rankings, which can last until the next update.
This means that some sites may brazil email list experience an increase in visibility and traffic, while other sites, including large portals, may experience a drop in their rankings.
During this Google update period, it is common to see daily fluctuations in search results as Google's algorithms process the changes.
Patience, consistency in updates and monitoring of the website's analyses and metrics are recommended.
For sites that have been negatively impacted, Google advises:
Content review
User Experience
Speed and performance
Identifying areas for improvement by adding high-quality content or tweaking your site can be critical to your website's recovery, which is why following the guidelines is so important.
Purpose of Google update
Google releases core updates to improve search quality and thwart attempts to manipulate rankings through questionable SEO practices. These updates help to highlight trustworthy and authentic content.
If you are doing any of these actions below:
Black hat
Spam
Toxic Backlinks
Duplicate, plagiarized or low-value content
It’s very likely that your site will be penalized in the short to medium term. Google typically releases several core updates throughout the year, each focusing on different ranking factors and with varying levels of impact.
Best Practices for Adapting
For developers and publishers concerned about core updates, here are some best practices and guidelines:
Focus on creating useful, fact-based content that establishes your authority and expertise.
Optimize your website to provide a positive experience for users, regardless of the device they are using.
Conduct regular analysis of search and website performance.
Make incremental improvements over time, rather than reacting only during updates.
Remember that high-quality content and well-built websites pay off in the long run.
If you are going to buy backlinks, do not buy from sites that promise hundreds of backlinks for a low price, research to buy quality backlinks .
While core updates may bring uncertainty at this time, their goal is to improve the quality of searches on Google.
With continued refinement and valuable content, websites can expect to maintain their visibility even during major algorithm changes and Google updates, so don't be discouraged if your website's traffic has dropped, it's normal for this to happen while the changes are taking place and being stabilized.
Google October 2023 Updates: Impact on Search Rankings
Google Updates October 2023
Google's recent search algorithm updates, launched in October 2023, are causing turbulence in search results in Brazil and around the world . There are thousands of people with institutional websites, e-commerce or review sites apprehensive about this month's results.
These updates, known as “spam update” and “ core update ” , have a significant impact on website rankings and visibility.
SEO professionals and website owners are reacting strongly to the changes seen in rankings.
Reports suggest that tracking tools are recording considerable volatility, suggesting the impact of ongoing updates.
It’s important to note that these two updates are happening simultaneously, which can lead to debate and uncertainty in the SEO community.
Changes in Google's ranking algorithms have direct repercussions on the visibility and organic traffic of websites, requiring adaptations in optimization strategies.
To deal with these changes and mitigate their negative effects, it is crucial that SEO , webdesign and digital marketing professionals closely monitor search results on a daily basis, to analyze the impact of the updates on their own websites and implement the best practices recommended by Google.
Google Guidelines: The Power of EEAT in Ranking Websites
The Power of EEAT in Ranking Websites
In an increasingly intense and constantly evolving SEO scenario, understanding and applying Google's guidelines is the biggest step for a website to be successful or a company to reach the top of searches.
A concept that emerged last year and has been shaking up the internet is EEAT , which stands for “Experience, Expertise, Authority and Trustworthiness ” (in Portuguese).
Google, always seeking to improve the quality of search results, therefore introduced EEAT into its Search Quality Guidelines.