What is a visual identity and how does it bring customers?
Posted: Sat Feb 01, 2025 4:14 am
Successful companies in their respective niches usually have an organizational culture (their practices, habits, behavior, principles, policies, beliefs, among other factors) that is well implemented internally, in addition to assuming images and positions that are in line with those of their customers.
However, the strengths that your company presents internally can also influence the external environment, attracting customers and generating a good reputation. This happens for a number of reasons and one that deserves to be highlighted is the visual identity - exclusive and integrated to attract and retain customers.
What is visual identity?
It's about how your company is perceived and recognized in the market.
According to the well-known and acclaimed designer gambling data brazil Marcelo Kimura, “a visual identity is about more than just the logo. Everything needs to be thought out strategically to convey the essence of the brand to the target audience.”
Your identity should be present in all your pieces and connected to your company's various channels. A good visual identity is one that conveys the attributes of your product/service in line with your customers' desires and needs, creating deeper bonds with your audience.
Visual identity in practice
One example of a successful visual identity that we can mention is Starbucks. Over the years, we have seen several changes to the brand, starting with the removal of the company name from its logo, giving it more personality. Soon after, the stores began selling other products such as shirts and mugs featuring the brand. The result of this change increased sales, in addition to making the name more consolidated in the global market.
Regardless of the size of your business, it is worth investing in an appropriate visual identity, after all, it can be a decisive factor in ensuring that you are remembered and creating differences in relation to your competitors.
Just as all of us, individuals, have unique characteristics such as name, personality and tastes that distinguish us from others, an appropriate visual identity will give personality to your business, making it different from your competitors.
However, the strengths that your company presents internally can also influence the external environment, attracting customers and generating a good reputation. This happens for a number of reasons and one that deserves to be highlighted is the visual identity - exclusive and integrated to attract and retain customers.
What is visual identity?
It's about how your company is perceived and recognized in the market.
According to the well-known and acclaimed designer gambling data brazil Marcelo Kimura, “a visual identity is about more than just the logo. Everything needs to be thought out strategically to convey the essence of the brand to the target audience.”
Your identity should be present in all your pieces and connected to your company's various channels. A good visual identity is one that conveys the attributes of your product/service in line with your customers' desires and needs, creating deeper bonds with your audience.
Visual identity in practice
One example of a successful visual identity that we can mention is Starbucks. Over the years, we have seen several changes to the brand, starting with the removal of the company name from its logo, giving it more personality. Soon after, the stores began selling other products such as shirts and mugs featuring the brand. The result of this change increased sales, in addition to making the name more consolidated in the global market.
Regardless of the size of your business, it is worth investing in an appropriate visual identity, after all, it can be a decisive factor in ensuring that you are remembered and creating differences in relation to your competitors.
Just as all of us, individuals, have unique characteristics such as name, personality and tastes that distinguish us from others, an appropriate visual identity will give personality to your business, making it different from your competitors.