Number of mentions of the company in trade media
Posted: Sat Feb 01, 2025 4:08 am
Status check: Where do we come from and where are we?
Where is the company today? How did you get there? If you want to align yourself with goals, you first need an up-to-date status. You should also remind yourself of the goals you started with - and to what extent you have already achieved them. Depending on the size of the company, how long it has been in existence and the organizational structure, the answers can be very different and also vary in detail.
The following sections are aimed primarily at small and medium-sized companies. But regardless of how big the organization is, at the start of a reorientation, some basic points need to be clarified. This applies even if it only affects one area of communication.
Competition check: Who are we competing against?
No strategy is possible without a location in the market, in the industry, in your own environment and of course in relation to the competition. If your company does not yet have a competitive analysis or does not have one in place, you could use the following questions, for example:
Who are our competitors and how are they positioned in the market and industry in relation to our company?
What quantitative data are known about competitors (company size, number of employees, turnover, etc.)?
What are the particular strengths and weaknesses instagram data of your competitors?
How are the competitors positioned as brands?
What is the image and public perception of these competitors?
What does the portfolio/offering of these competitors look like?
On which external platforms are these competitors present as companies (e.g. social media, but also employer rating platforms or Google My Business)?
What media and measures do these competitors implement in marketing and PR – and especially with regard to content marketing activities? Do they have …
a corporate blog or online magazine?
company's social media presence?
visible profiles of employees in social media?
well-maintained additional presences on external platforms (e.g. social media, but also employer rating platforms or Google My Business)?
How should these presences/pages/profiles and the activities taking place on them be evaluated, for example in relation to...
formal quality: design, presentation, usability,
Focus on the target groups,
frequency of publications,
content quality,
Social media and communication KPI?
Goals check: Where do we want to go?
From the beginning, I focus on further implementation for corporate communications. Existing goals should be recorded and reviewed again at this point so that they are known for the communications strategy. However, if there are no detailed goal formulations, for example in the case of founders or solopreneurs, this is an opportunity to catch up.
Where is the company today? How did you get there? If you want to align yourself with goals, you first need an up-to-date status. You should also remind yourself of the goals you started with - and to what extent you have already achieved them. Depending on the size of the company, how long it has been in existence and the organizational structure, the answers can be very different and also vary in detail.
The following sections are aimed primarily at small and medium-sized companies. But regardless of how big the organization is, at the start of a reorientation, some basic points need to be clarified. This applies even if it only affects one area of communication.
Competition check: Who are we competing against?
No strategy is possible without a location in the market, in the industry, in your own environment and of course in relation to the competition. If your company does not yet have a competitive analysis or does not have one in place, you could use the following questions, for example:
Who are our competitors and how are they positioned in the market and industry in relation to our company?
What quantitative data are known about competitors (company size, number of employees, turnover, etc.)?
What are the particular strengths and weaknesses instagram data of your competitors?
How are the competitors positioned as brands?
What is the image and public perception of these competitors?
What does the portfolio/offering of these competitors look like?
On which external platforms are these competitors present as companies (e.g. social media, but also employer rating platforms or Google My Business)?
What media and measures do these competitors implement in marketing and PR – and especially with regard to content marketing activities? Do they have …
a corporate blog or online magazine?
company's social media presence?
visible profiles of employees in social media?
well-maintained additional presences on external platforms (e.g. social media, but also employer rating platforms or Google My Business)?
How should these presences/pages/profiles and the activities taking place on them be evaluated, for example in relation to...
formal quality: design, presentation, usability,
Focus on the target groups,
frequency of publications,
content quality,
Social media and communication KPI?
Goals check: Where do we want to go?
From the beginning, I focus on further implementation for corporate communications. Existing goals should be recorded and reviewed again at this point so that they are known for the communications strategy. However, if there are no detailed goal formulations, for example in the case of founders or solopreneurs, this is an opportunity to catch up.